Assistant/Associate Marketing Manager, Holt

Henry Holt. & Co. is looking for a creative and enthusiastic marketer to join our energetic team as Assistant/Associate Marketing Manager to help promote a fiction and nonfiction list that includes New York Times bestsellers, Pulitzer Prize winners, celebrities, and literary debuts. Reporting to the Associate Marketing Director, the Assistant/Associate Marketing Manager will be an integral part of our dynamic team, contributing to title marketing campaigns and key promotional initiatives to drive book discovery and sales. This role is tailor-made for an innovative marketer who thrives in a lively environment, skillfully orchestrating marketing strategies that captivate diverse audiences and spark genuine engagement.

This position requires a balance of content creation, copywriting, communicating, and presenting, where the individual will be expected to analyze and report on the success of marketing campaigns and specific tactics. The ideal candidate will be collaborative, adaptable, and creative, with a strong eye for detail, as well as possess strong project management and problem-solving skills.

Please note this role is open to candidates looking for a new position between Assistant/Associate Marketing Manager and the title will be adjusted to fit experience and skillset.

What you’ll do:

• Develop, execute, and present dynamic marketing campaigns for assigned titles each season to drive pre-order buzz
• Support marketing efforts post-publication for assigned titles to drive digital reader discovery and engagement
• Guide authors on maximizing their networks across platforms like social media and newsletters
• Immerse yourself in social media trends and influencer content to innovate imprint and author social strategies that captivate audiences across platforms
• Infuse Holt social media with engaging content, delivering impactful social media management that drives results and boosts visibility
• Co-manage Holt’s influencer program, cultivating community and building brand trust with ambassadors
• Create engaging newsletters that captivate both readers and influencers, using your flair for storytelling and design
• Communicate comprehensive marketing plans and updates across various teams including authors/agents, editors, and sales and central teams
• Assist in advertising for assigned titles and seasonal marketing campaigns, gaining hands-on experience in budget management and adpromo optimization
• Oversee the creation and timely delivery of marketing and advertising assets, ensuring seamless coordination of copywriting and design processes
• Participate actively in regular marketing, sales, and title-specific meetings, capturing notes and contributing insights
• Seek out brand partner opportunities for title, group, or brand projects, creating exciting collaborative opportunities
• Collaborate with the Associate Marketing Director to infuse new life into our Holt backlist, developing strategic initiatives spotlight authors, titles, and series to uncover hidden gems for readers
• Support in-office mailings to bookseller and author, giveaway fulfillments, as well as imaginative influencer mailings
• Get hands-on with recording and curating engaging content with our authors when they visit our offices

What you’ll bring to the role:

• A curious and collaborative mindset eager to engage creatively and continuously learn
• Agility in juggling multiple tasks while maintaining an eye for detail and quality
• A balanced approach to independent work and teamwork, driven by strong initiative and cooperative spirit
• Excellent communication and presentation skills for interacting with internal and external stakeholders, including authors and agents
• A sense of marketing design best practices with photography and copywriting experience across mediums, including social media
• Experience in crafting marketing campaigns across fiction and nonfiction
• Some experience with title and content marketing, advertising strategies, data management, and sales reporting
• Ability to plan, optimize, analyze, and report on advertising campaigns
• Experience with tracking expenses, collecting receipts, and routing invoices for processing

Ideal Experience:

• 2+ years of experience in media/marketing, publishing, or a related field (previous title marketing experience strongly preferred)
• Familiarity with Google Business Suite, project management tools like Airtable and Basecamp, Adobe Acrobat, Canva, social media platforms and schedulers, plus marketing analytics tools
• Experience in publishing with an interest in both adult fiction and adult nonfiction a plus!
• College degree and/or equivalent work experience