International Brand & Content Marketing Intern

Who Are We?    

The Toro Company (TTC) has delivered market-leading, innovative products and outstanding customer care for more than 100 years. With over 11,000 employees worldwide, TTC is headquartered in Bloomington, Minnesota, USA.

Our company designs and manufactures turf maintenance equipment; turf irrigation systems; landscape and lighting products; snow and ice management solutions; agricultural irrigation systems; rental, specialty and underground construction equipment; and residential turf and snow equipment. We market and sell TTC products worldwide through a network of distributors, dealers, mass retailers, hardware retailers, equipment rental center and home centers—as well as online direct to end users.

What Will You Do? 

In order to grow and build a successful career with The Toro Company, you will be responsible for: 

• Copywriting for Print & Digital
  Write and edit clear, engaging content for brochures, web pages, emails, newsletters, social media, and internal communications.
• Customer & Brand Analysis
  Assist in analyzing customer segments and behaviors to inform messaging, positioning, and campaign strategy.
• Persona & Voice Development
  Help build brand and customer personas, and contribute to defining tone of voice and style guide standards.
• Content Strategy Support
  Collaborate with team members to align messaging across channels and ensure consistency in brand storytelling.
• Simple Design Work
  Create basic visual assets for social media and digital platforms using existing templates and brand guidelines.
• Basic Web Updates
  Assist with routine website maintenance and updates to ensure content accuracy, brand consistency, and optimal user experience.
• Additional Marketing Support
  Pitch in on other marketing-related tasks and projects as needed, depending on team priorities and your interests.

What Do You Need? 

To be considered for this role, an individual should meet the following minimal requirements: 

·       Currently pursuing a degree in marketing, communications, journalism, or a related field.

·       Strong communication skills—both written and verbal—with the ability to collaborate effectively across teams and cultures.

·       Demonstrated interest in copywriting for both print and digital channels.

·       Ability to analyze customer needs and translate insights into clear, compelling messaging and positioning.

·       Interest in building brand and customer personas, and helping define tone of voice for style guides.

·       A natural problem solver who can think critically and adapt quickly.

·       Detail-oriented and organized, with the ability to manage multiple tasks and deadlines.

·       Comfortable using digital tools such as Microsoft Office and Adobe Creative Suite.

·       Basic design skills and ability to create simple social media graphics.

·       Interest in learning and adapting to current digital marketing trends, and platforms.

What Can We Give You?    

At The Toro Company, we are always working to make sure our interns know just how valued they are. In addition to a competitive pay- The Toro Company offers interns a variety of perks, including: 

·       Dress for your day – We know you're more productive when you're comfortable, which is why TTC employees are encouraged to take advantage of our casual, corporate environment. 

·       Volunteerism – The Toro Company is proud to provide interns 8 hours of paid time to volunt