Director, Product Marketing, Commercial Real Estate Solutions

At CoreLogic, we are driven by a single mission—to make the property industry faster, smarter, and more people-centric. CoreLogic is the trusted source for property intelligence, with unmatched precision, depth, breadth, and insights across the entire ecosystem. Our talented team of 5,000 employees globally uses our network, scale, connectivity and technology to drive the largest asset class in the world. Join us as we work toward our vision of fueling a thriving global property ecosystem and a more resilient society.

CoreLogic is committed to cultivating a diverse and inclusive work culture that inspires innovation and bold thinking; it's a place where you can collaborate, feel valued, develop skills and directly impact the real estate economy. We know our people are our greatest asset. At CoreLogic, you can be yourself, lift people up and make an impact. By putting clients first and continuously innovating, we're working together to set the pace for unlocking new possibilities that better serve the property industry.

Job Description:

What you'll Be Doing:

Product Marketers operate at the intersection of product management, marketing, sales and customer success. They serve as the voice of the customer across all aspects of the business to ensure the products that we build are relevant, rooted in customer needs, and positioned to drive adoption. 

We are seeking a collaborative and engaging Product Marketing professional who will be responsible for developing successful GTM strategies and plans for key initiatives and solutions.

 
RESPONSIBILITIES 

• Develop a deep understanding of our servicing and payment solutions business in order to define a GTM strategy and product marketing plan 

• Own product marketing aspects of the GTM strategy, including buyer personas, positioning, messaging and sales enablement deliverables. 

• Drive product communication (internal and external) and generate content to be used in training materials. 

• Be the go-to expert for your solution areas, have a deep understanding of the market landscape, trends, competitor capabilities, and customer use cases. 

• Synthesize customer insights and competitive research to identify and prioritize buyer needs by deeply understanding our customers, products, and experience to build data-driven, useful insights for products and sales teams. 

• Identify opportunities for cross-sell and upsell opportunities to increase awareness and retention of our customers across product lines. 

• Partner closely with Product Management to define our product strategy through a customer-first lens. 

• Work with Product Management to establish a continuous feedback loop (market trends, customer needs, competitive information) to influence product roadmaps. 

• Deliver compelling, high-impact product centric collateral for prospective and existing customers. 

• Enable sales teams with bottom-of-funnel materials such as pitch decks, customer presentations, customer stories, eBooks, blogs, sales sheets, call scripts. 

• Plan and execute product/feature launches in partnership with cross-functional teams (Product, Marketing, Support, Client Success, Sales). 

• Support messaging of customer-centric events. 

• Support awareness and lead generation efforts by developing and executing against GTM strategy and plans and partnering with Corporate Marketing to deliver campaigns. 

What’s in it For You:

• Large (~$2B+ revenue) formerly public information services and data business
• Durable cash flow and profitability regardless of changes in macroeconomic conditions
• Company certified as a global "A Great Place to Work."
• Remote working