Senior Product Manager, DLBCL, HCP US Marketing, Hematology
GenmabAbout the role
At Genmab, we are dedicated to building extra[not]ordinary® futures, together, by developing antibody products and groundbreaking, knock-your-socks-off KYSO antibody medicines® that change lives and the future of cancer treatment and serious diseases. We strive to create, champion and maintain a global workplace where individuals’ unique contributions are valued and drive innovative solutions to meet the needs of our patients, care partners, families and employees.
Our people are compassionate, candid, and purposeful, and our business is innovative and rooted in science. We believe that being proudly authentic and determined to be our best is essential to fulfilling our purpose. Yes, our work is incredibly serious and impactful, but we have big ambitions, bring a ton of care to pursuing them, and have a lot of fun while doing so.
Does this inspire you and feel like a fit? Then we would love to have you join us!
Genmab is focused on the creation and development of innovative and differentiated antibody products, with the aim of improving the lives of cancer patients.
Let’s transform tomorrow together
We are leaders in antibody biology and innovation who are committed to improving the lives of patients with cancer. We are deeply knowledgeable about antibody biology, and our teams use this expertise to create and develop differentiated antibody therapeutics. We are team players who solve problems. We are transforming the future of cancer therapeutics and are looking for bright minds to achieve this mission. We are growing and looking for teammates with integrity who are innovative, determined and collaborative.
If that sounds like you, join us and be a part of our mission to transform the future of cancer treatment.
The Role:
The Senior Product Manager, DLBCL, HCP will execute brand strategies and execution for Genmab’s first asset in hematology, EPKINLY. This critical role will report directly into the Director of EPKINLY Marketing and be expected to work closely within the US Marketing Team; with EPKINLY cross-functional teams; as well as EPKINLY US alliance partners. Success in role will require realizing strategic and tactical synergies and pan-indication brand activities. Overall, this individual will be an important leading contributor to the overall product marketing team, extended launch teams, cross-functional and alliance partners.
Success in this role will require strategic thinking, strong leadership skills, a collaborative mindset, and a proven track record operating in an emerging/developing organization.
This role is based out of our Princeton office and requires for you to be on site 60% of the time
Responsibilities to include but not limited to:
- Shape key strategies, pull-through prioritized tactics and live into the overall brand vision set by Genmab organizational leadership
- Partner seamlessly across Marketing Team, Operations, and Field Sales to optimize personal promotion content and delivery to Field Sales, including digital and print assets
- Effectively translate primary & secondary data into insight-driven decision making and actionable strategies and tactics to sustain a competitive marketplace advantage
- Lead Peer-to-Peer Content Development and be the face of the Brand Team for Peer-to-Peer, partnering closely with Operations, Field Sales, Market Access, and Medical Affairs
- Lead promotional planning and execution for congresses, partnering closely with our Congress Team
- Lead Tactical Planning as point for brand, orchestrating effort across Alliance and functions, including but not limited to Marketing
- Work productively to lead through external agency partners, key internal stakeholders, and cross functional/Alliance teams to drive performance results
- Manage project timelines, budgets and all key deliverables aligned to brand goals
Requirements
- A minimum of a bachelor’s degree
- A minimum of 8+ years of relevant professional experience
- Oncology/hematology marketing or specialty product experience
- Accelerated approval product experience (preferred)
- Proven ability to work cross-functionally and on multiple projects simultaneously and with a resourceful, decisive, collaborative, and proactive approach
- Roll-up sleeves approach and agility to adapt role to needs of the business
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