NA Consumer Buyer Growth Strategist

This role drives retention and database growth for NA Consumer Marketing by identifying opportunities to expand our email marketable database, deepen engagement, and grow customer retention. You'll partner with the Global 1:1 Center of Excellence to generate targeted email campaigns with a best-in-class content plan aligned to the broader 360 Consumer Flywheel content ecosystem. 

Based in our Round Rock office, you'll work as part of the NA Consumer work pod and partner closely with the email and rewards teams to bring your strategy to life. You'll improve how we integrate targeted email campaigns and retention efforts into our GTM plan, with differentiated business impact driven by spotting untapped opportunities and driving them to reality.  If you're energized by pushing bold ideas forward and driving decisions to improve business results, this role is for you. 

You will:  

• Identify pockets of opportunity to inform NA targeted lifecycle strategies: Analyze internal consumer data, retention and buyer loss insights, and external trends to uncover new audiences we should target with specific content to improve email resonance.  Your goal: improve email resonance, deepen relationships with our customers, expand them into new lines of business, and drive repeat purchases.  

• Own identifying and executing new NA email sign-up tactics: Spot opportunities to grow our email marketable database across the entire marketing and Consumer Sales GTM plan. Test bold ideas, creative tactics, and new approaches across owned, earned, and paid channels to expand our reach and build a more engaged customer base. 

• Grow NA email-driven revenue: Partner with global 1:1 Communication Center of Excellence, working with email vehicle leads and strategy leads to weave high-value content and highly-targeted email campaigns into regional priorities.  

• Activate Rewards in NA: Identify new opportunities to pull Rewards into more campaign activations across paid, earned, and owned channels. Partner with Dell Rewards team to find innovative ways to drive engagement and integrate Rewards strategically into broader GTM efforts.