Senior Content Marketing Manager

At Appcues, content isn’t just another marketing activity. From day one, our founders believed in creating high-quality, ungated content that adds real value and moves our market forward. That belief has led to the team building some amazing things over the years—from top-of-funnel resources like our award-winning Appcues Blog and the Product-Led Growth Collective, to structured learning experiences (Product Adoption Academy) and interactive tools like our Product Launch Planner—and we’re just getting started.
We're looking for a proven Senior Content Marketing Manager who gets excited about big goals and knows how to transform educational content into growth engines. We've got an incredible product story, passionate customers, and a wealth of product experience data to work with. In short, the opportunity is huge.
If that gets you excited, you're our people.

About the Role

• Own Appcues’ content production engine, ensuring content milestones are properly scoped and delivered on schedule and with exceptional quality.
• Align content priorities with customer needs and business objectives, working in lock-step with product marketing, product, sales, and CX.
• Lead the content atomization process — turn big ideas into dozens of high-impact touchpoints that dominate across channels (YouTube, LinkedIn, Appcues’ blog, email, and beyond).
• Build and execute distribution strategies that maximize content reach, engagement, and conversion.
• Measure and report on content performance metrics, constantly optimizing for engagement and conversion.
• Coach and develop junior content team members and freelance contributors as we scale our operation.

About You

• You're strategically minded and tactically brilliant, and you know how to turn complex product concepts into compelling content narratives.
• You've previously managed end-to-end content programs at SaaS startups for at least 5 years.
• You have a background in SEO, but understand that the old playbooks don’t work anymore. That doesn’t scare you—it drives you.
• You’re familiar with both sales-led and product-led growth models and how content plays a role pre- and post-sale.
• You know how to build content calendars and manage complex production workflows across multiple stakeholders.
• You get technical concepts and can translate complex functionality into clear, benefit-focused messaging.
• You're an AI innovator—you've already incorporated AI tools into your workflow and can demonstrate how they've amplified your impact.
• You're fiercely self-directed in your approach—you don't wait for permission to pursue an opportunity or solve a problem.
• You're relentlessly curious in your approach—always asking "why?" and "what if?" to uncover the most compelling angles.
• You have a sense of humor—we don't do bland, corporate work. We aspire to not only deliver results but enjoy the journey.

Note - Appcues uses a market-data driven approach to setting compensation ranges, and pins compensation ranges to data provided by third-party organizations. This range is for all US-based candidates and is built to be competitive nationwide by utilizing ranges for the Greater Boston area, regardless of where in the US an employee lives (or later relocates). This range represents salary-based compensation and does not include our equity package (in stock options), 401k match, or other benefits including an office setup budget, tech budget, training and education budget, and co-working space reimbursements. Actual compensation offered to a successful applicant may be based on job-related experience and other factors consistent with applicable law. For non-US based candidates, Appcues adjusts salary ranges based on cost of labor in each market. If you have questions on the pay range in your country, the recruiter will be happy to discuss specifics during your introductory conversation."
About Us
Appcues' mission is to help teams deliver experiences their users love. Our vision is for every software company to embrace product-led growth, resulting in more engaged and happier users.
Our Benefits
100% remote - We don’t have an office so all of our employees learn and collaborate in the same way using remote work practices. This won't change post-COVID as we are committed to being 100% remote for the long-term. We work in Slack, Zoom, and a collection of modern collaboration tools. We have inclusive remote events and we get together annually for a fun off-site retreat.Well-being