Principal Associate, Prospect Marketing, Card Partnerships (Hybrid)

Center 1 (19052), United States of America, McLean, Virginia

Principal Associate, Prospect Marketing, Card Partnerships (Hybrid)

We’re looking for an experienced marketing strategist to lead the development of new acquisitions strategies within Capital One’s rapidly growing Card Partnerships business. This Principal Associate role is part of the horizontal Customer Lifecycle Marketing team, which designs programs for our entire Partnerships portfolio–some of the most admired brands in the world such as REI, Williams Sonoma & BJ’s.

This role is at the center of our rapidly growing portfolio of client/partner card programs and will work on the team responsible for prospect marketing innovation across the funnel (awareness generation, consideration, and conversion). Responsibilities include the creation of new campaigns for client/partner card programs, as well as continuous optimization of current campaigns.

The successful candidate is customer-centric and data driven with an understanding of multi-channel best practices in  developing, managing, and executing new prospecting campaigns. He/she must have both upper funnel & direct response marketing experience. He/she should thrive in a fast-paced, cross-functional, and collaborative environment.

  

Responsibilities:

• Develop new use cases on Salesforce Marketing Cloud designed to increase acquisitions for Partnerships portfolio. This includes identifying new use case opportunities based on business needs and designing marketing journeys to address them.

• Lead the cross-functional ‘pod’ responsible for delivering new use cases, including Creative, Segmentation, and Journey Builders, and manage end to end delivery of each use case.

• Partner with Product to ensure capabilities are being developed to meet team/prospects needs, and that pod is maximizing usage of new capabilities.

• Identify potential impediments to problem solve autonomously with ‘pod’ teammates or escalate to leaders for help as necessary.

• Represent ‘pod’ work & needs to the business team and translating business cases into marketing activities.

• Merchandize and socialize marketing & business results with broader stakeholder groups across the Partnerships, Card, and Enterprise.

• Leverage insights & performance results to identify opportunities to optimize marketing programs via creative testing or adopting new capabilities.

• Collaborate with multiple cross-functional teams including creative agencies, analytics, research, operations, legal and client/partner.

The Ideal Candidate:

• Demonstrates strong curiosity, ability to learn quickly, and think creatively to uncover and apply actionable consumer insights.

• Has an interest, and ideally experience, in marketing technology like Salesforce Marketing Cloud to make marketing more personalized and relevant.

• Has a passion for leveraging data, metrics and insights to drive results and learnings.

• Can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work.

• Thrives on collaboration, the opportunity to build in white space, and the drive for results.

• Is a highly effective communicator who can influence internal decision makers with formal recommendations and informal networking.

• Adept at briefing and collaborating with creative teams, external agencies and internal resources, on the development of marketing assets.

• Maintains an understanding of external environmental trends, industry trends, competitor trends to spark fresh ideas and ensure team capabilities can meet the evolving marketplace.

• Has an in depth understanding of a behavior based and multi channel full funnel acquisitions strategies spanning across paid and owned campaigns. 

Basic Qualifications: 

• Bachelor's Degree or Military experience

• At least 5 years of experience in marketing or project management

• At least 2 years experience in planning, executing and analyzing marketing programs

• At least 2 years of experience managing creative processes, partnering with creative teams and developing creative optimization frameworks

 

Preferred Qualifications: 

• 2+ years of ex