Associate Manager, Community - Axe Deos

ABOUT UNILEVER 

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.   

At Unilever, your career will be a unique journey, grounded in our, collaborative, and flexible working environment. Our organizational ambition centers around creating workplaces that foster equity, diversity, inclusion and belonging across all aspects of our business. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.  

​​​Deodorants is a key category within Unilever’s global portfolio, and a critical pillar in the Personal Care Business Group. One of the biggest key growth driver for personal care globally, Deos US is a $1.5Bn on it’s way to competitive and accelerated category growth and even greater profitability with Dove, Dove Men+Care, Degree, Shea and Axe as it’s key brands​ 

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JOB PURPOSE 

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. If you are passionate about building and nurturing online communities, driving engaging content strategies, and maximizing consumer connections to elevate brand impact, then this role is just for you! 

Launched in 1983, Axe has developed into one of the most iconic brands globally, quickly becoming the biggest Male PC brand in the world and a true cultural phenomenon. After a few years of decline, we re-launched the full brand in 2021, and we start to see signs of turnaround, including double digit growth and brand power gains in our top markets. But we are not done yet. We want to bring our innovation and engagement programs to the next level, creating products and advertising that create FOMO amongst young guys, with the objective to drive unprecedented penetration and market share gains and reach our ambitious target of €1.5 billion TO by 2026. We are back to our fundamentals rebuilding our positioning around Irresistible Fragrances that smell better than Fine Fragrances, attraction and humor   

Our recent partnerships with the world-famous rappers and a reinvention of our social model is making Axe one of the most socially relevant Personal Care brands for young guys and we are just at the beginning.  

WHAT WILL YOUR MAIN RESPONSIBILITIES BE 

1. ​​Community Engagement and Management 
• Lead and nurture Axe’s online and social communities, ensuring vibrant, respectful, and consistent interaction with brand followers and users. 
• Develop engaging content tailored for Axe’s  target audience, aligned with the brand’s tone, values, and campaign objectives. 
• Respond promptly to questions, comments, and feedback on various platforms, serving as the voice of the brand while demonstrating empathy and professionalism. 
2. Content Development and Strategy