Senior Manager, HCP Marketing

Job Description:

As a privately-owned, biopharmaceutical company, Ferring pioneers and delivers life-changing therapies that help people build families and live better lives. Our independence helps us cultivate an entrepreneurial spirit and long-term perspective that enables us to achieve growth and scale, while remaining agile and true to our ‘people first’ philosophy. Built on a 70-year plus commitment to science and research, Ferring is relentless in its pursuit of science that drives powerful discoveries and therapies to help people build families, stay healthy, and stand up to the world’s oldest enemy: disease.  

The Senior Manager of Healthcare Provider (HCP) Marketing will lead the development and execution of commercial marketing initiatives targeting HCPs for the Reproductive Medicine and Maternal Health (RMMH) inline product portfolio.

With Ferring, you will be joining a recognized leader, identified as one of “The World’s Most Innovative Companies” by Fast Company, and honored by Fortune with inclusion on its “Change the World List,” for addressing society’s unmet needs. Ferring US is also Great Places to Work® Certified, distinguishing it as one of the best companies to work for in the country. 

Responsibilities:  

• Develop and execute innovative and impactful marketing strategies and tactics targeted towards HCPs.
• Contribute to the development of the annual brand plan.
• Lead the development of the annual tactical plan.
• Collaborate with sales leaders, field force advisory board, sales training and medical affairs to support field force resourcing, education and elevation.
• Lead the development of nonpersonal programs.
• Contribute to the optimization of omnichannel approach across portfolio.
• Contribute to the refinement of segmentation strategy.
• Consistently gauge effectiveness of programs and use this information to proactively recommend meaningful changes.
• Support peer-to-peer initiatives including, but not limited to: speaker bureau, congress planning, advisory boards and steering committee.
• Work seamlessly across marketing, medical affairs, business analytics, market research, sales teams and LMR to execute plan.
• Manage external agencies (i.e. agency of record, nonpersonal vendors).
• Ensure strict adherence to budget.
• Demonstrate leadership behaviors and ensure compliance with policies.
• Accountable for revenues and expenses of RMMH brands.
• Support annual brand plan presentation to senior management.
• Work seamlessly across marketing, medical affairs, business analytics, market research, sales teams and LMR to execute plan.
• Collaborate with commercial leadership in order to ensure pull-through of strategies and tactics during and between sales meetings.
• Lead Field Advisory Board (FAB) in order to ensure meaningful involvement of FAB members in key marketing initiatives from ideation to execution.
• Collaborate with medical affairs and sales training in order to ensure sales colleagues are educated and they are constantly elevating themselves and Ferring in the eyes of our customers.

Requirements: 

• Bachelor’s degree, preferably in marketing or in life science; MBA preferred.
• 7+ years experience within the pharmaceutical industry.
• 4+ years of marketing experience.
• Previous completion of at least two marketing plan cycles.
• Launch experience preferred.
• Demonstrated success in meeting financial objectives and increasing profitability.
• Strong analytical skills.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Word, Excel, PowerPoint.
• Ability to travel frequently (20-35%) domestic.

Ferring + you    

At Ferring, we offer competitive total compensation along with an exceptional range of flexible benefits, personal support and tailored learning and development opportunities all designed to help you realize your full potential both in life and at work. From working hours that respect your lifestyle, a culture that is welcoming and equitable, and the chance to work with the industry’s most impressive people, these are