Sr. Marketing Operations Manager II - Tools and Platforms

Company Description

LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. 

This role will be based in San Francisco, Sunnyvale or New York City.  

The Owned In-House Agency Team will be part of the Channel Strategy & Operations (CSO) marketing team.  The CSO mission is to create demand, convert demand efficiently at scale, and deliver value by increasing effectiveness and efficiency across Marketing.  CSO owns the planning, execution, optimization, innovation and stewardship of Paid and Owned media.  The Owned In-House Agency Team supports the LinkedIn Owned Media team, which leads channel strategy, prioritization, and performance across Email and LinkedIn Ads. This team partners closely with Owned Media to bring campaigns to life at scale, ensuring high-quality execution and operational excellence across a complex portfolio. This includes driving execution of campaign builds, QA, and reporting insights based on the Owned Media team's strategy and priorities. This team also plays a key role in enabling efficiency and consistency through the use and enablement of technology, automation, and tooling -- delivering impact through execution, scalability, and continuous improvement within a high-performing marketing organization.  

The Marketing Technology Operations Manager serves as a vital link between the Channel Strategy and Operations team (CSO) and MarTech teams.  This role is responsible for being the main point person within the Owned In-House Agency for both driving the tooling and agentic vision forward and working closely with Martech ensuring transparent communication around tooling/agentic workstreams, trade-offs and escalations. This role is responsible for keeping all stakeholders informed about action plans and securing leadership approval for strategic initiatives. The ideal candidate will combine technical expertise with operational excellence to drive efficiency and scale across marketing technology platforms. 

Key Responsibilities: 

• Be both the champion and project manager for advancing the Owned In-House Agency technology roadmap and vision. Drive education and adoption of marketing technology roadmap. 
• Act as the primary liaison between CSO and MarTech teams, facilitating clear communication and resolving escalations. 
• Ensure all relevant parties are updated on strategic action plans and obtain necessary leadership approvals. 
• Optimize marketing technology processes for efficiency and scalability, refactoring legacy workflows into automated solutions. 
• Maintain system stability and uphold rigorous documentation standards, approaching changes with an engineering mindset. 
• Design and monitor scalable technical workflows that meet evolving business needs. 
• Leverage AI-driven tools and agentic workflows to automate tasks and support go-to-market (GTM) execution. 
• Create, maintain and execute against the Owned channels’ roadmap, aligning priorities across CSO and MarTech stakeholders. 
• Contribute to ad operations, including platforms such as Google Ads and LinkedIn Ads. 

Qualifications

Basic Qualifications 

• BA/ BS degree or equivalent experience 
• 10+ years of experience in Marketing Operations 

Preferred Qualifications 

• Strong written and verbal communication skills in English, with the ability to adapt messaging for diverse audiences. 
• Experience with paid funnel operations (LinkedIn Ads) and email service providers (Adobe Campaign) is a plus. 
• Proven ability to use AI-driven tools or agentic workflows to automate tasks and GTM execution. 
• Demonstrated commitment to system stability, documentation, and long-term engineering rigor. 
• Exceptional analytical, system design, and documentation skills; capable of translating business requirements into scalable technical workflows. 
• Relentless focus on process optimization, efficiency, and automation. 

Suggested Skills: