Senior Copywriter

Love to play with words? Thrive in a creative, fast-paced role? Interested in shaping the future of live sport? Read on...
A world-first OTT streaming service for live sport, DAZN has made major events in football, boxing and other mainstream sports accessible for sports fans in over 200 territories. DAZN’s creative thinking, execution and team spirit reflects this. By joining the in-house agency team DAZN Creative, you’ll be instrumental in driving forward DAZN’s brave ambition.
You’re a fluent Spanish speaker with business-level English. You're a creative, confident and competent writer. You understand how to craft words to inform, excite or sell to customers. You’re happy to work independently as the sole copywriter for your market, while liaising with 3 other writers in Japan, Italy and Germany and a global copy team to support on brand tonality and communication best practice. You’re comfortable thinking on your feet and you enjoy a challenge: you’re not fazed by the odd change in direction in a fast-moving company.
You’ll work in our in-house DAZN Creative agency team reporting into the local Creative Director. You’ll be working on the breadth of copy requirements from the local Marketing and Content teams, and supported by the London-based copy team to ensure language and style is brand consistent while remaining locally relevant. This role will be based in our Madrid office. Benefits include access to DAZN, annual performance-related bonus, lunch vouchers, refer a friend scheme, free access for you and one other to our workplace mental health platform app (Unmind), learning and development resources, opportunity for hybrid working and access to our internal speaker series and events. 
We would be grateful if you could apply with your CV in English.  

As our new Senior Copywriter, you’ll have the opportunity to:

• Own the copy creation of core customer communications. This is the main focus of the role and includes: Proposition-led communication, CRM engagement communication, such as onboarding or promoting events through multiple CRM channels, CRM promotional communication, such as offer-led retention campaigns or upsell campaigns
• Own, evolve and scale the tone of voice & CRM guidelines in market
• As a secondary focus of the role, you'll also contribute to the wider copy execution in market. Such as:
• Copy for big media campaigns across digital, print, radio, OOH and TV
• Copy for on-product promotional assets, including VO copy
• Copy for our commercial premises business, “DAZN For Business”.
• Marketing claims
• CTA development
• Product feature naming
• General copy consultancy for your market

You’ll be set up for success if you have:

• Experience writing CRM copy that is genuinely engaging, original and dynamic
• Demonstrably strong attention to detail – this is key, as you’ll be editing your own work as well as writing it
• Experience creating copy under character restrictions.
• Experience working within a creative environment
• Curiosity to learn, adapt and work across multiple projects
• Understanding of importance of brand and global tone of voice principles
• Interest in writing long-form content for an email as well as coming up with a brand-led tagline for use on a billboard
• A passion for sport
• Ability to take feedback on board and work iteratively.

Even better if you have:

• Understanding of the complexities of writing locally relevant copy that is aligned with global brand principles
• Ability and ambition to act as an internal consultancy on best copy practices
• Passion for coming up with ideas for process improvement
• A love for the breadth of copy requirements in modern marketing

At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So if you want to push boundaries and make an impact, DAZN is the place to be. As part of our team you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionise the industry and we're not going to stop. If you're ambitious, inventive, brave and supportive, then you're the kind of person who's going to enjoy life at DAZN. We are committed to fostering an inclusive environment, both inside and outside of our walls, that values equality and diversity and where everyone can contribute at the highest level and have their voices heard. For us, this means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities. We are supported by our talented Employee Resource Group communities: proud@DAZN, women@DAZN, disability@DAZN and ParentZO