Jobs and Careers

Sports Partnerships Account Executive - University of Michigan

United Statesfull_timeVerifiedPosted 4 Feb 2026

About the role

Core Responsibility: The Sports Partnerships Account Executive is a dedicated position focused exclusively on monetizing BBGI's relationship with University of Michigan athletics and connecting brands with the passionate Michigan Wolverines fanbase. You'll work directly with corporate sponsors, local businesses, and national brands to create integrated sponsorship packages leveraging BBGI's media assets, Michigan sports content, and experiential marketing opportunities tied to one of college sports' most valuable brands.
Requirements:

Passionate, self-motivated sports marketing professional with deep knowledge of University of Michigan athletics and fanbase
Strong understanding of college sports sponsorship landscape, NCAA regulations, and NIL (Name, Image, Likeness) opportunities
Excellent relationship-building skills with ability to connect with both Fortune 500 brands and local Ann Arbor/Detroit businesses
Outstanding presentation skills with ability to create compelling sponsorship proposals and activation concepts
Strategic thinker who understands brand alignment, audience targeting, and sponsorship ROI metrics
Willingness to work non-traditional hours including game days, weekends, and special events

Essential Duties:
Presenting and Selling

Build and maintain sponsorship relationships with existing Michigan sports partners while growing investment levels
Identify and secure new corporate sponsors aligned with University of Michigan brand values and fanbase demographics
Develop relationships with brand managers, marketing directors, and agency partners interested in college sports sponsorships
Create integrated sponsorship packages combining: broadcast mentions, digital advertising, social media integration, hospitality experiences, and on-site activations
Sell multi-platform programs leveraging Michigan football, basketball, hockey, and Olympic sports content across BBGI assets
Structure creative partnerships around: game day broadcasts, pre/post-game shows, coaches shows, athlete appearances, tailgate activations, and fan engagement events
Maintain organized approach covering: brand objectives, target audience alignment, competitive sponsorship analysis, activation planning, and measurement frameworks
Identify category-exclusive sponsorship opportunities in sectors like banking, automotive, healthcare, quick-service restaurants, and retail

Planning

Prepare for sponsorship presentations by researching brand marketing objectives, competitive sponsorships, and budget cycles
Understand Michigan fanbase demographics including geographic reach, household income, lifestyle characteristics, and media consumption
Research corporate sponsor categories and identify brands seeking college sports marketing opportunities
Stay current on college athletics trends, conference realignment impacts, playoff expansion, and NIL developments affecting sponsorship value

Achieve Budget Goals

Meet or exceed annual sponsorship revenue goals tied to Michigan sports programming and content
Maximize BBGI's share of University of Michigan-related sponsorship spending in the market

Service Customers

Communicate regularly with sponsors regarding activation timelines, game schedules, and special opportunity windows
Serve as primary contact ensuring flawless execution of sponsorship elements from broadcast integration to event logistics
Develop strong relationships with sponsor brand teams, ensuring renewals and identifying upsell opportunities
Coordinate post-campaign recaps demonstrating sponsorship value through ratings, engagement metrics, and brand lift studies

Product Knowledge - Sports Partnership Focus

Master BBGI's Michigan sports assets including broadcast rights, digital platforms, social media reach, and event access
Understand sponsorship valuation methodologies and competitive pricing for college sports properties
Leverage audience