Senior Manager, Marketing - Counterpart

At Counterpart Health, we are transforming healthcare and improving patient care with our innovative primary care tool, Counterpart Assistant. By supporting Primary Care Physicians (PCPs), we are able to deliver improved outcomes to our patients at a lower cost through early diagnosis and longitudinal care management of chronic conditions.  

We’re hiring a strategic, hands-on Senior Manager, Marketing to shape and execute Counterpart Health’s marketing during a period of rapid growth and product evolution. This is a high visibility, B2B-facing role that bridges product marketing, communications, and brand strategy. You’ll collaborate closely with Product Marketing, Product, Design, Growth, and Leadership to build cohesive campaigns that connect product updates, thought leadership, and brand storytelling to strengthen brand consistency and market visibility. 

This role is ideal for a marketer who can toggle between strategy and execution; someone who can write a compelling launch email in the morning, coordinate a PR push in the afternoon, and brief the design team by end of day. You’re equally comfortable crafting messaging for clinical leaders and enabling a sales team to tell a more powerful story.

As a  Senior Manager, Marketing you will:

• Content & Campaign Development
• Develop high-quality content across channels: website, email, social, PR, webinars, and sales collateral.
• Manage Counterpart’s content calendar, ensuring consistency in tone, timing, and storytelling tailored predominantly to provider and health plan audiences.
• Partner with leadership on thought leadership pieces, press releases, and case studies that demonstrate measurable outcomes and clinical impact.
• Support conference and event marketing efforts — from pre-event promotion and on-site materials to post-event follow-up — ensuring a cohesive narrative across channels.
• Brand + Messaging Stewardship
• Ensure consistent application of Counterpart’s brand voice (Human, Innovative, Trustworthy, Engaging).
• Collaborate with design to evolve creative assets, visuals, and messaging frameworks that reflect our expanding platform.
• Support updates to the website and marketing collateral as the product suite expands.
• Product Marketing + Launch Support
• Partner closely with Product Marketing to coordinate product launches and announcements across channels.
• Create clear, benefits-driven messaging that translates technical and clinical details into audience-specific language for providers and enterprise partners.
• Maintain cross-team visibility on product milestones to ensure proactive alignment and timely marketing execution.
• Oversee supporting materials such as website updates, social posts, and sales enablement content tied to product news.
• Analytics & Optimization
• Track and report on key marketing indicators (campaign engagement, content performance, inbound interest, sales enablement impact).
• Use insights, not just metrics, to optimize strategy and identify new opportunities for visibility, reputation, and pipeline support.
• Collaboration
• Work cross-functionally with Product, Design, and Sales to ensure marketing directly supports business objectives and go-to-market priorities.
• Act as a connector between Marketing and Product, ensuring a shared understanding of goals, timelines, and market narratives.
• Contribute to a culture of clarity, accountability, and creativity within a lean, fast-moving team.
• Partner with Legal and other stakeholders as needed to manage review processes, ensure compliance, and streamline approvals.
• Engage and manage external vendors or agencies when necessary to extend capacity and maintain quality and brand consistency.

Success in this role looks like:

• You build momentum fast: Within your first 90 days, you’ve launched a unified content calendar, established a consistent storytelling cadence across channels, and led your first coordinated product or feature launch with measurable impact.
• You elevate Counterpart’s voice: By six months, your campaigns are driving stronger engagement and higher-quality leads. You’ve published compelling thought-leadership pieces and case studies that showcase real clinical and business outcomes — positioning Counterpart as a trusted, innovative voice in healthcare.
• You shape the brand’s future: Beyond the first half-year, you’ve built repeatable playbooks for product launches and storytelling, evolved our brand narrative, and helped define Counterpart’s position as a category leader in AI-enable