Scheduled Hours

40

Position Summary

The Director for Marketing Strategy and Account Services supports the business strategy and growth initiatives for WashU Medicine, one of America’s most prestigious academic medical institutions and biomedical research enterprises. The work promotes clinical, research and education services as well as overall reputation building at the local, regional and national levels. The position involves use of market research, industry trends and consumer behavior insights in the development of marketing plans and integrated campaigns that align with business strategy and are adjusted based on performance and real-time business needs. The position requires intense, ongoing collaboration with core marketing functions (brand, creative, digital and analytics) as well as with key stakeholders throughout the organization to see marketing campaigns brought to life. Success in this role is dependent on strategic thinking, a commitment to creativity and problem-solving, and a dedication to developing strong partnerships.

Job Description

Primary Duties & Responsibilities:

• Understands business-driving needs of WashU Medicine and develops strategic marketing and communications plans and programs for internal clients and external partners to grow the existing business, identify new and organic growth opportunities, and solve complex problems.
• Supports marketing campaign development and activation, overseeing each phase to ensure budget, deadlines and deliverables are met and collaborating with content creators to produce high-quality materials.
• Establishes and maintains relationships with stakeholders (department chairs, faculty/researchers, etc.) and partners to support business needs.
• Leverages performance analytics for campaign optimization and stakeholder reporting.
• Serves as a subject matter expert, knowing how target audiences are reached today, staying current on industry trends, and bringing forward new promotion and engagement opportunities.

Working Conditions:

Job Location/Working Conditions

• Normal office environment

Physical Effort

• Typically sitting at a desk or table

Effort

• Office equipment

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all job duties performed by the personnel so classified. Management reserves the right to revise or amend duties at any time.

Required Qualifications

Education:

Bachelor's degree - Marketing

Certifications:

No specific certification is required for this position.

Work Experience:

Strategic Marketing And Relationship Management (5 Years)

Skills:

Not Applicable

Driver's License:

A driver's license is not required for this position.

More About This Job

Washington University seeks highly motivated individuals who are able to perform duties in a manner consistent with our core mission and guiding principles.

Preferred Qualifications

Education:

No additional education beyond what is stated in the Required Qualifications section.

Certifications:

No additional certification beyond what is stated in the Required Qualifications section.

Work Experience:

No additional work experience beyond what is stated in the Required Qualifications section.

Skills:

Analytical Thinking, Communication, Competitive Advantages, Creative Process, Cross-Functional Teamwork, Customer Engagement, Digital Marketing, Evaluation Strategy, Group Collaboration, Healthcare Industry, Influencing Skills, Marketing Plan Development, Marketing Strategies, Market Research Data Analysis, Multitasking, Positive Thinking, Problem Solving, Time Management, Visual Presenters, Web Strategies

Grade

G15

Salary Range

$84,200.00 - $148,500.00 / Annually

The salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one's qualifications and performance, equity with others in the department, market rates for positions within the same grade and department budget.

Questions

For frequently asked questions about the application process, please refer to our