Senior Demand Generation Manager (Redwood City)

POSITION SUMMARY   The Senior Demand Generation Manager is a pivotal figure responsible for orchestrating campaign strategy and execution across inbound channels. With a keen insight into achieving KPIs across myriad campaigns and the ability to derive actionable insights from data, the Senior Manager will execute campaigns that captivate and resonate with decision-makers and influencers within the enterprise landscape.

Key Responsibilities:
•     Campaign Creation & Execution: Design, test, and scale campaigns across multiple channels to drive database growth and MQLs.•     Performance Analysis & Improvement: Regularly measure and report campaign and program performance, making informed recommendations for future campaigns. •     Cross-Functional Collaboration: Cultivate and maintain strong relationships with cross-functional leaders, ensuring alignment towards goals. Partner closely with sales, the SDR team, and other departments to enhance the effectiveness of campaigns.•     Vendor Relationships: Manage and nurture relationships with third-party vendors, including ad agencies and content syndicators, to bolster lead-generation efforts.•     Mid-Funnel Conversion: Work in tandem with the SDR team to bolster mid-funnel conversion rates through both automated and custom nurture programs.•     Lead Quality & Generation: Collaborate cross-functionally to monitor and assess lead quality, ensuring lead generation goals are consistently met and measure the effectiveness of efforts across the funnel.•     Experimentation & Growth: Support the pipeline with experimentation across channels, targeting, creative, and messaging. Test hypotheses and iterate based on results.•     Digital Marketing: Oversee aspects of digital marketing, especially within organic and paid social. Minimum Requirements:• BA/BS degree in a relevant discipline.• 5+ years of experience in demand generation marketing to large enterprise required. SaaS and cybersecurity experience preferred.• Proven ability to scale campaigns and achieve program targets.• Expertise in end-to-end campaign development, execution, and measurement.• Excellent oral and written communication skills.• Strong research and project management capabilities.• Proficiency in marketing automation systems (Marketo), Salesforce, etc.• Capability to craft and edit social media posts and basic graphics.• Team player with the skills to juggle multiple projects and collaborate cross-functionally.• Adaptability in a fast-paced environment and proficient at remote collaboration.Equal Opportunities MonitoringIt is our policy to ensure that all eligible persons have equal opportunity for employment and advancement on the basis of their ability, qualifications and aptitude. We select those suitable for appointment solely on the basis of merit without regard to an individual's disability, race, color, religion, sex, sexual orientation, gender identity, national origin, age, or status as a protected veteran. Monitoring is carried out to ensure that our equal opportunity policy is effectively implemented. 
If you are interested in applying for employment with Anomali and need special assistance or accommodation to apply for a posted position, contact our Recruiting team at recruiting@anomali.com.
Compensation Transparency$130,000 - $150,000 USD Please note that the annual base salary range is a guideline and, for candidates who receive an offer, the base pay will vary based on factors such as work location, as well as, knowledge, skills and experience of the candidate. In addition to base pay, this position is eligible for benefits, and may be eligible for incentive compensation and/or equity.