Senior Azure Technical Marketer and Demo Lead
MicrosoftAbout the role
Azure wins when our technical attributes show up clearly—in real customer scenarios, grounded in the value our products deliver. And Azure’s true differentiation comes through in the combined value of our developer tools, AI, data, infrastructure, security and more as a unified platform. From our most experienced executives to our marketing team and global field organization, they all depend on our ability to consistently, reliably communicate technical value connected customer outcomes.
We are seeking a Senior Manager, Azure Technical Marketing & Lead Demo Marketer to lead development of our Azure demo platform and to build a Demo Center of Excellence (COE) across Azure. This role that operates Azure-wide—partnering closely with leaders across Developer Tools, AI, Data, Azure Infrastructure, and Security teams, while collaborating with marketing partners across Microsoft (including M365 Copilot and others) to bring an integrated product story to life. This demo narrative will surface across flagship 1P events, customer conversations, product launches, analyst engagements, and digital/social outbound communications. This role is also tightly aligned to the Microsoft Executive Briefing Center (EBC)—supporting customer briefings and helping maintain a world-class, on-site demo environment that showcases Azure end-to-end with credibility, reliability, and relevance.
Beyond just demo creation, you will help to build a technical-led culture across Azure where our teams can embrace the depth of the portfolio and integrate real-world customer use cases and product depth into their everyday workflows. You will define what “exec-ready” and “field-ready” looks like for technical storytelling and demos, and you’ll build repeatable mechanisms that scale. And with an eye for competitive differentiation, you will identify and communicate the key value in Azure that is showcased in inspiring, scenario-led demos to decision makers in our customers.
Reporting to the Senior Director of Azure Product Marketing, you will operate as the connective tissue across product teams and marketing surfaces—driving alignment, quality, and reuse. Success will be measured by adoption of the demo platform and COE assets, impact in major launch moments and executive engagements, and the ability to consistently translate Azure’s technical capabilities into clear, credible customer narratives and demonstrations.
Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.
Responsibilities
Demo Platform & Demo COE (Strategy, Build, and Operating Model)
- Lead the strategy and roadmap for an Azure-wide demo platform (content + tooling + repeatable patterns) that makes it easy to build, maintain, and reuse high-quality demos across teams.
- Establish a Demo Center of Excellence for Azure with clear intake, prioritization, quality bar, governance, and lifecycle management (build, refresh, publish, retire).
- Partner with engineering and product teams to ensure demos are technically accurate, reliable, and aligned to the product roadmap and top customer scenarios.
- Create mechanisms that scale: templates, demo “building blocks,” standards, and enablement so teams across Azure can contribute while maintaining a consistent bar.
Azure Narrative & Technical Storytelling (Use Cases to Proof)
- Define and maintain the demo-led narrative for Azure—connecting capabilities across Developer Tools, AI, Data, Infrastructure, and Security into cohesive customer scenarios.
- Translate customer needs into technical use cases, story arcs, talk tracks, and demo flows that make complex concepts understandable and compelling.
- Ensure demos and storytelling are consistent across major moments: flagship 1P events, product launches, customer briefings, analyst engagements, digital experiences, and social/outbound content.
Executive Engagement & Major Moments
- Engage executives to understand their executive voice and priorities; translate technical truth into clear narratives and demos they can confidently use in keynotes, customer meetings, and analyst conversations.
- Drive cross-team alignment across multiple product groups so major moments la
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