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Regional Ignite Sales Director

Townsquare Ignite
United Statesfull_timeVerifiedPosted 11 Apr 2025

About the role

Regional Ignite Sales Director – Townsquare Ignite

*This is an in the field digital media sales position that requires you to work closely and collaboratively with a team.*

About Townsquare Ignite:

Founded in 2010, Townsquare Ignite products and solutions are a combination of our owned and operated digital properties, our proprietary digital programmatic advertising platform, and an in-house demand and data management platform collecting valuable proprietary first-party data, and is the fastest growing revenue and profit driver of Townsquare Media.

Our Competitive Advantage:

  • First-Party Data Collection: As a large-scale digital content publisher, we collect valuable first-party data from our audience, minimizing reliance on third-party data sources.
  • Proprietary Advertising Technology: We offer a proprietary advertising technology platform, including an in-house demand-side buying platform (DSP).
  • Integration with Multiple Platforms: Our platform integrates with over 15 digital advertising buying platforms and provides access to all major advertising exchanges and mobile apps.
  • Massive Reach: We have access to over 250 billion impressions per day.
  • Targeted Solutions and Customer Service: We provide hyper-targeted advertising solutions and offer white glove customer service.
  • Multi-Platform Delivery: Our campaigns are delivered across desktop, mobile, apps, connected TV, email, paid search, and social media platforms, utilizing display, video, and native executions.
  • Creative Support: We have a full-service design and creative team to help clients craft the right message and develop powerful creative for their campaigns.

The Regional Ignite Sales Director Opportunity:

At Townsquare, we're on a mission to redefine the digital media landscape, leveraging our extensive local footprint and national presence to deliver innovative solutions to our clients. As a Regional Digital Sales Director, you'll play a pivotal role in driving digital revenue growth across multiple markets while leading a team of Digital Sales Managers & Digital Solitons Managers.

Responsibilities:

  • Lead digital sales efforts across multiple regions, collaborating with sales teams to develop and execute integrated campaigns that leverage our digital assets
  • Drive digital revenue growth, ensuring the achievement or surpassing of assigned digital budgets within designated regions/markets
  • Provide strategic guidance and direction to the sales team, setting clear objectives and fostering a culture of accountability and success
  • Cultivate new business opportunities while nurturing & growing existing client relationships
  • Develop and implement sales strategies that align with company goals and objectives, driving revenue growth and market expansion
  • Collaborate with cross-functional teams to identify market trends, customer needs, and competitive landscapes, informing strategic decision-making and sales initiatives
  • Stay on-top of industry trends, emerging technologies, and best practices, serving as a subject matter expert and thought leader within the organization
  • Foster a culture of continuous learning and development, providing coaching, mentorship, and support to sales teams to enhance their skills and capabilities
  • Collaborate with senior leadership to develop and execute strategic initiatives that drive business growth and enhance market competitiveness

Additional Expectations: Participate in regular virtual team meetings with the camera on to foster stronger collaboration and engagement, ensuring active communication and connection with colleagues across departments.

Qualifications:

  • Bachelor's degree in Business, Marketing, or a related field; advanced degree preferred
  • Proven track record of success in digital sales leadership, with a minimum of 5 years experience in a similar role
  • Deep understanding of digital marketing, advertising, and media sales, with a strong focus on driving revenue growth and achieving business objectives
  • Excellent leadership and management skills, with the ability to inspire and motivate teams to achieve their full potential
  • Strong business acumen and strategic thinking, with the ability to develop and execute sales strategies that drive results
  • Exceptional communication and interpersonal skills, with the ability to effectively engage with clients, stakeholders, and team members at all levels
  • Entrepreneurial mindset with a passion for driving innovation and embracing new opportunities<

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Company

Townsquare Ignite

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