Jobs and Careers

Director, On-Premise- Alc/Bev

New York City, United Statesfull_timeVerifiedPosted 25 Apr 2025

💰 $188,025/yr($119,510/yr – $188,025/yr)

About the role

Mars United Commerce Powered by Marilyn is a global commerce company that delivers all the solutions clients need to grow their business today and tomorrow. Founded by the late Marilyn Barnett, we’ve become global leaders in four key commerce disciplines – Strategy & Analytics, Digital Commerce, Content & Experiences, and Retail Consultancy – that together form a United Commerce Ecosystem that provides all the expertise clients need to navigate the commerce marketing landscape. Our 800+ Martians across North America, Europe, Australia, New Zealand and Asia exist to drive growth for our people, our clients, and our communities across the globe. Mars United Commerce is currently seeking a Director, Alc/Bev Category inclusive of On Premise to lead the company’s efforts to deliver programming and expand relationships alcoholic beverage industry customers within an assigned territory. This person will work closely with internal and external teams leading the annual planning process, developing Trade and Shopper Marketing strategies for assigned brands/retailers and leading growth of assigned businesses. The ideal candidate will have a working knowledge of selling to and managing alcoholic beverage industry clients, strong relationships within those organizations and proven strategic abilities. You will use your planning and leadership skills to develop partnerships with internal and external stakeholders, driving growth of our clients. PRIMARY RESPONSIBILITIES:

Provide thought leadership, impacting/contributing to client’s way of doing business on an ongoing basis
Act as a change agent/impact player from both an internal and external perspective – contributing to both client and The Mars Agency's performance
Manage client budgets, ensuring profitability for The Mars Agency and contributing to overall department bonus attainment
Develop annual business plan, setting short- and long-term strategic course for growth of assigned business
Build strong relationships with the client while working closely with cross-functional teams including consumer marketing, trade development, operations, merchandising, and category managers, directors and buyers
Partner with suppliers and internal stakeholders to jointly plan the growth of client business in the on-premise channel.
Partner with internal teams to create innovative and sustainable selling platforms for our customers leveraging the latest beverage trends. Develop pull through programs to insure high levels of sales velocity.
Engage applicable third-party promotional agencies and sell core supplier brands during program development for those national and regional accounts that have retained agency services.
Demonstrated outstanding relationship building capabilities with senior sales leaders at the supplier, distributor and customer tiers.
Demonstrate financial responsibility related to client scope of work, hours management and staffing needs.
Build strong relationships with both client and retailer while working closely with cross-functional teams including consumer marketing, trade development, operations, merchandising, and category managers
Understand how an agency works and embracing the tools and continually learning about our ways of working

SKILL SETS REQUIRED:

Bachelor’s degree in advertising, business administration, management, marketing, business, or related field - MBA preferred
Minimum of 8 years of marketing or advertising experience, preferably with alcoholic beverage experience selling to and managing national accounts, specifically Bloomin' Brands, Texas Roadhouse, BWW, Applebee’s, Hooters, Chili’s, Darden and Topgolf
Dynamic personality able to effectively engage and influence a variety of audiences
A wealth of industry knowledge including current trends, consumer packaged goods and retailer information, and business philosophies
Motivational leadership, inspiring team to deliver top performance every day against assigned business
Strategic thinking in the development of Trade Marketing programs and management of day-to-day business <