Marketing Manager

Why Work at BYU   

As the flagship higher education institution of The Church of Jesus Christ of Latter-day Saints, Brigham Young University (BYU) strives to be among the exceptional universities in the world. At BYU, we are devoted to our faith and to our students. We take an active role in the University's Mission: "To assist individuals in their quest for perfection and eternal life.” 

Our unique mission, deeply rooted in the Gospel of Jesus Christ, provides countless ways to serve and make an impact. This, along with our remarkable culture of belonging, weekly devotionals, and endless opportunities for learning and growth—all situated within a beautiful and historic campus—make it hard to imagine a more inspiring place to work. 

Brigham Young University strongly prefers to hire faithful members of The Church of Jesus Christ of Latter-day Saints.

Job Description

Marketing Manager

The Marketing Manager is responsible for leading the development, execution, and analysis of all marketing initiatives across three major auxiliary organizations: Retail, Dining, and Production Services. This role oversees a team of marketing specialists and collaborates closely with creative design and merchandising teams to ensure effective implementation of strategies that enhance product and service visibility, build brand awareness, and drive customer engagement. The Marketing Manager has direct or indirect oversight of all digital marketing efforts, including social media, email campaigns, and digital advertising. A key aspect of this role involves leveraging data analysis and customer segmentation to inform strategic decisions. The ideal candidate will be adept at conducting and interpreting analytical insights to drive continuous performance improvement.

What you’ll do in this position:

Marketing Strategy & Campaign Execution

• Develop and execute integrated marketing campaigns to boost brand awareness and customer engagement
• Oversee digital channels including social media, email marketing, and video advertising
• Collaborate on website content and design to optimize user experience and conversion
• Plan and manage events to promote products and services across auxiliary units

Collaboration & Communication

• Coordinate with sales, creative, and product teams to align campaign messaging and timelines
• Build partnerships with campus departments and external vendors to expand marketing reach
• Maintain clear communication with stakeholders and manage campaign calendars
• Recommend updates to on-campus signage and physical marketing materials

Research & Performance Analysis

• Conduct market research and customer segmentation to inform targeted strategies
• Track and report on campaign performance using key metrics like ROI and conversion rates
• Support product development with customer feedback and surveys
• Mentor and guide student interns involved in marketing initiatives

What qualifies you for this role:

Minimum Required:

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field
• 2+ years of project management experience
• 2+ years of experience managing others in a professional setting
• Experience working directly with clients
• Proficiency in Microsoft Office Suite (Outlook, Word, PowerPoint) or equivalent Apple software
• Experience managing and creating content across multiple social media platforms (e.g., Instagram, X, YouTube, Facebook, Pinterest, TikTok)
• Strong general computer skills and the ability to quickly learn new software and interfaces

Preferred:

• 3–4+ years of professional marketing experience
• 2+ years of advanced project management experience
• Advanced knowledge of client relationship management and campaign execution
• Experience with Adobe XD or similar UX/UI design tools (e.g., Figma, InVision, UXPin)

What we offer in return:

In addition to our competitive pay structure, this position comes with fantastic benefits, including:

• 401k. BYU automatically contributes 8% at no cost to you. Additionally, if you contribute 5%, BYU adds an additional 4% (Rehires may qualify for different retirement plans)
• Excellent work-life balance: 13 paid holidays + 22 days paid vacation + 12 sick days, accrued annually
• Employee assistance program, available to the employee and all members of their household
• Tuition benefits for employees and eligible family