Manager, Lifecycle Marketing (Remote Considered)

ABOUT onX

As a pioneer in digital outdoor navigation with a suite of apps, onX was founded in Montana, which in turn has inspired our mission to awaken the adventurer inside everyone. With more than 400 employees located around the country working in largely remote / hybrid roles, we have created regional “Basecamps” to help remote employees find connection and inspiration with other onXers. We bring our outdoor passion to work every day, coupling it with industry-leading technology to craft dynamic outdoor experiences.

Through multiple years of growth, we haven’t lost our entrepreneurial ethos at onX. We offer a fast-paced, growing, tech-forward environment where ownership, accountability, and passion for winning as a team are essential. We value diversity and believe it leads to different perspectives and inspires both new adventures and new growth. As a team, we’re hungry to improve, value innovation, and believe great ideas come from any direction.

Important Alert: Please note, onXmaps will never ask for credit card or SSN details during the initial application process. For your digital safety, apply only through our legitimate website at onXmaps.com or directly via our LinkedIn page.

WHAT YOU WILL DO

onX is seeking a Manager of Lifecycle Marketing with a passion for the customer journey. You will lead a cross-functional team of Marketing Managers and shape the future of our mid-funnel marketing programs. These programs include execution in native onboarding flows, in-app messaging, email, and push notifications. Connecting with outdoor enthusiasts who use the onX apps every day, you'll be able to immediately see the impact of your work and help us advance our mission of inspiring others to find their own adventures off the beaten path. This position will report to the Head of Lifecycle & Marketing Automation.

As an onX Manager of Lifecycle Marketing, your essential job duties and responsibilities will look like: 

• Make great marketers better. You’ll support your team with individual goal-setting, professional development, and mentoring. 
• Support the end-to-end management of product onboarding and trial-to-purchase conversion including multi-channel recommendations, creation, deployment, testing, optimization, analysis, and reporting.
• Work directly in automation tools (Braze, mParticle, Amplitude). You will regularly review and participate in architectural discussions for mid-funnel automation. You will be a player-coach, owning smaller less intensive programs and supporting marketers who directly own larger programs. 
• Collaborate with product, paid media, brand, business intelligence, and engineering teams.
• Act as a leader of mid-funnel performance analysis.
• Generate customer insights through in-app behavior analysis. 
• Consult as a subject matter expert in the channels of in-app messaging, email, and push messaging. 

WHAT YOU’LL BRING

• A minimum of three (3) years of experience directly managing marketers 
• A minimum of five (5) years of experience leading lifecycle, email, CRM, and/or Engagement Marketing programs 
• Mobile app marketing experience
• Considerable experience with marketing automation 
• A passion for growing happy,  productive teams and fostering career growth for those you support. 
• A passion for understanding and improving customer journeys
• Demonstrable experience deriving and using customer behavior insights and data to understand the customer base (Amplitude, Tableau, Google Analytics, etc.)
• Ability to effectively partner with Product Teams to develop programs by cohorts to improve personalization, and create tailored messaging streams
• Ability to formulate creative, hypothesis-driven tests and conduct them from ideation all the way through to post-hoc analysis
• Strong project management skills that include conceptualization, driving alignment, planning resources, managing deadlines and objectives, and delivering analysis and recommendations
• A shared passion for and ability to demonstrate onX’s Company Values
• Permanent US work authorization is a condition of employment with onX. 
• Must be available for travel to a corporate office in Montana periodically. 

ADDED BONUSES

Though not required, we would be thrilled to consider candidates with any of the following:

• Experience with direct-to-consumer marketing programs
• Experience working with Braze, Branch, Amplitude, Tableau 
• Experience in marketing technology management such as CDP’s and multichannel messaging platforms. 
• Experience with project managemen