Senior Revenue Marketing Manager

 

 

Sigma is hiring its first Senior Revenue Marketing Manager to design, build, and operationalize lifecycle marketing as a cohesive system, not a set of disconnected tactics. This role provides central ownership and accountability for how prospects and customers are guided from first touch through activation, expansion, and long-term value.

In this role, you’ll architect the strategy and operating model that translates marketing activity into predictable pipeline and ARR—using thoughtful lifecycle design, modern attribution, intelligent automation, and AI-enabled insights. You’ll ensure marketing operates with clarity, speed, and trust across teams, with shared definitions, measurable conversion points, and closed-loop learning.

This is a true builder role. You’ll define the blueprint, prove impact quickly, and scale it into a durable system that becomes a core advantage for Sigma’s go-to-market engine.

Responsibilities

• Lifecycle & Revenue Marketing Strategy: 
• Lead a cross-functional initiative to deliver a single source of truth for funnel metrics and attribution
• Define and document lifecycle stages with measurable conversion rates from anonymous visitor, to closed-won customer, and into a Sigma champion.  
• Identify and drive improvements in speed-to-lead and lifecycle conversion across key stages

• Strategy & Ownership
• Define and own Sigma’s lifecycle marketing strategy end-to-end
• Establish a clear email philosophy, governance model, and sending standards
• Serve as the single point of accountability for lifecycle communications across the business

• Lifecycle & Campaign Architecture
• Design and build lifecycle journeys focusing on conversion through stages 
• Create integrated, multi-touch campaigns aligned with Sales, CS, Product, and Partnerships
• Ensure lifecycle programs reflect how modern B2B buyers research, evaluate, and purchase.

• Systems, Scale & AI
• Partner closely with Marketing Operations to design scalable systems, workflows, and data foundations
• Decide what should be automated, outsourced, or accelerated with AI
  Build repeatable lifecycle frameworks rather than one-off campaigns

• Execution 
• Personally execute early lifecycle programs to drive quick wins and establish best practices
• Support newsletters and key communications across the business at scale
• Build and optimize event follow-up, product messaging, and customer engagement flows

• Deliverability & Trust
• Own domain health, sender reputation, and email deliverability
• Reduce spam complaints, unsubscribe rates, and engagement decay
• Protect and strengthen Sigma’s brand trust across all lifecycle touchpoints
• Partner on AEO, GEO, and website UI improvements to ensure consistent, high-quality buyer experiences

Who You Are

• A lifecycle marketing leader who thinks in systems, not channels
• Comfortable owning both strategy and hands-on execution
• Analytical and outcomes-driven, with a strong understanding of funnel dynamics and buyer behavior
• Trusted cross-functional partner who brings clarity, structure, and momentum
• Energized by building from the ground up and scaling what works

Required Experience & Expertise:

• 8+ years in Lifecycle Marketing, Revenue Marketing, Growth Marketing, or Marketing Operations within B2B SaaS
• Proven success driving improvements in pipeline quality, conversion rates, velocity, and ARR
• Deep experience designing and operating lifecycle programs across email, events, content, product signals, and sales touchpoints
• Modern tech stack fluency with hands-on experience in:

• CRM: Salesforce (or equivalent enterprise CRM)
• Marketing Automation: HubSpot, Marketo, Pardot, or similar
• Data Analytics and BI tools 
• Intent & Enrichment: 6sense, Demandbase, Clearbit, ZoomInfo, or comparable platforms
• Familiarity with AI-enabled marketing workflows, automation, or advanced analytics strongly preferred

The base salary range for this position is $140k - $170k annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work at Sigma Computing. This role is eligible for stock options, as well as a comprehensive benefits package. 

About us:

Sigma is the AI apps and analytics p