Head of Retail Stores & Operations

Adventure is our Culture. Join a team that celebrates a lifestyle as bold as the terrain we love. At Backcountry, we are rooted in adventure, recognition, and wellbeing on and off the mountain. We spotlight employee stories, celebrate milestones, and offer exclusive outdoor perks. Whether you are at HQ, in a retail store, or remote, you will be part of a team that thrives on energy, exploration, and connection.

 

Reports to: Senior Vice President of Retail and Culinary

Location: Salt Lake City, Utah (Hybrid - 3x/week in-office)

About the Role:

This is a lean team. You will own a lot, move fast, and make decisions with full end-to-end responsibility.

What You'll Do:

• • Lead and develop a high-performing field organization by coaching leaders, building succession plans, and ensuring the right organizational structure to support a growing retail business. 

  • Drive sales, profitability, and sustainable business growth through disciplined execution, financial stewardship, and operational excellence. 

  • Grow the business by expanding equipment rentals, services, memberships, and other revenue opportunities while maximizing operational efficiency. 

  • Foster a customer-obsessed culture that delivers exceptional service, builds loyalty, increases conversion, and strengthens the Backcountry and Backcountry Outlet brands. 

  • Oversee equipment rental operations, including fleet management, seasonal staffing, safety, compliance, and operational performance across all locations. 

  • Recruit, develop, and retain top talent while building a culture of accountability, collaboration, innovation, and continuous improvement. 

  • Establish clear performance expectations through KPIs, reporting, and accountability, ensuring field leaders consistently deliver results and uphold brand standards. 

  • Partner cross-functionally with Merchandising, Marketing, Finance, HR, Real Estate, and Operations to execute strategic initiatives and support business growth. 

  • Champion the use of AI, analytics, and emerging technologies to simplify operations, improve productivity, enhance decision-making, and elevate both the employee and customer experience. 

  • Develop and continuously improve operating procedures, training programs, and best practices to create a scalable, efficient, and consistent retail organization. 

Required Qualifications:

• • 10+ years of progressive multi-unit retail leadership experience. 

  • Proven success driving sales, profitability, operational excellence, and a customer-obsessed culture. 

  • Demonstrated ability to develop high-performing leaders and scale a growing retail organization.