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Director of Marketing
ThunkableSan Francisco, United Statesfull_timeVerifiedPosted 16 Jul 2025
About the role
About ThunkableThunkable is the leading no-code platform that empowers users to design, develop, and deploy powerful, native mobile applications without writing a single line of code. Our mission is to make app development accessible to everyone, transforming passive consumers into active creators of technology. Founded in 2016 by Arun Saigal and Weihua Li, former members of the MIT App Inventor team, Thunkable has grown to support millions of users across 184 countries, including a quarter of Fortune 500companies.
Role OverviewAs the Director of Marketing at Thunkable, you’ll be responsible for leading and overseeing all of Thunkable’s marketing activities, including the development and implementation of Thunkable’s marketing strategy, budget management and driving brand awareness and sales growth. You’ll be responsible for analyzing market trends, coordinating marketing campaigns and aligning marketing goals with overall business objectives.
Key ResponsibilitiesDemand & Lead GenerationDevelop, execute, and optimize demand generation campaigns across paid, organic, and lifecycle channels to drive user acquisition and trial starts.Own performance marketing and conversion funnels from top-of-funnel awareness to post-signup activation.Growth & AnalyticsDefine and track KPIs to evaluate campaign performance and channel ROI. Move fast, iterate often.Generate high-quality leads and improve conversion to paid users.Leadership & StrategyOwn Thunkable’s marketing roadmap and budget. Prioritize impact.Report directly to the CEO. This is a leadership role with high visibility and high impact.Content & CommunicationsOwn and execute our content marketing strategy, including blog, SEO, video, email, and thought leadership content that drives inbound interest and brand authority.Partner with Product and Customer Success to communicate the value of our features to developers, educators, and emerging tech creators.Build compelling narratives across channels to position Thunkable as a leader in no-code and AI-powered development.
Required QualificationsExperience in Marketing: 10+ years of marketing experience, with 2+ years in a leadership or team lead role—preferably in SaaS, or dev tools.Proven expertise in content strategy, demand generation, and full-funnel growth.Experience in Data Analytics: A strong understanding of data-driven marketing and performance metrics (SEO, CAC, CVR, LTV, etc.).Exceptional storytelling and communication skills: Ability to turn product features into movement-worthy messages.Experience with marketing automation platforms: Experience in HubSpot, Google Ads, Meta, etc. and analytics tools.Excellent Communications Skills:Strong writing and verbal communication skills, with the ability to create short-form, conversion-driven copy.
Preferred QualificationsExperience in No-Code Platforms: Familiarity with no-code or low-code development platforms.Start-Up Experience: Prior experience in Start-Up experience a plusSoftware Experience: Experience with tools like Hubspot, Webflow, and Brevo a plus.
Life at ThunkableThunkable is on a mission to democratize app development and empower everyone to build without writing a single line of code. Our platform enables anyone to build and publish their iOS and Android apps for free. Today, non-engineers use Thunkable to prototype and share new ideas, develop proofs-of-concept for their own digital business, and design and ship their own ad-supported and premium apps. Thunkable was incubated at Google Research and MIT.We are backed by Lightspeed,
Role OverviewAs the Director of Marketing at Thunkable, you’ll be responsible for leading and overseeing all of Thunkable’s marketing activities, including the development and implementation of Thunkable’s marketing strategy, budget management and driving brand awareness and sales growth. You’ll be responsible for analyzing market trends, coordinating marketing campaigns and aligning marketing goals with overall business objectives.
Key ResponsibilitiesDemand & Lead GenerationDevelop, execute, and optimize demand generation campaigns across paid, organic, and lifecycle channels to drive user acquisition and trial starts.Own performance marketing and conversion funnels from top-of-funnel awareness to post-signup activation.Growth & AnalyticsDefine and track KPIs to evaluate campaign performance and channel ROI. Move fast, iterate often.Generate high-quality leads and improve conversion to paid users.Leadership & StrategyOwn Thunkable’s marketing roadmap and budget. Prioritize impact.Report directly to the CEO. This is a leadership role with high visibility and high impact.Content & CommunicationsOwn and execute our content marketing strategy, including blog, SEO, video, email, and thought leadership content that drives inbound interest and brand authority.Partner with Product and Customer Success to communicate the value of our features to developers, educators, and emerging tech creators.Build compelling narratives across channels to position Thunkable as a leader in no-code and AI-powered development.
Required QualificationsExperience in Marketing: 10+ years of marketing experience, with 2+ years in a leadership or team lead role—preferably in SaaS, or dev tools.Proven expertise in content strategy, demand generation, and full-funnel growth.Experience in Data Analytics: A strong understanding of data-driven marketing and performance metrics (SEO, CAC, CVR, LTV, etc.).Exceptional storytelling and communication skills: Ability to turn product features into movement-worthy messages.Experience with marketing automation platforms: Experience in HubSpot, Google Ads, Meta, etc. and analytics tools.Excellent Communications Skills:Strong writing and verbal communication skills, with the ability to create short-form, conversion-driven copy.
Preferred QualificationsExperience in No-Code Platforms: Familiarity with no-code or low-code development platforms.Start-Up Experience: Prior experience in Start-Up experience a plusSoftware Experience: Experience with tools like Hubspot, Webflow, and Brevo a plus.
Life at ThunkableThunkable is on a mission to democratize app development and empower everyone to build without writing a single line of code. Our platform enables anyone to build and publish their iOS and Android apps for free. Today, non-engineers use Thunkable to prototype and share new ideas, develop proofs-of-concept for their own digital business, and design and ship their own ad-supported and premium apps. Thunkable was incubated at Google Research and MIT.We are backed by Lightspeed,
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