Director, Channel Marketing (NAMER)

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation. 
 

Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.

About the Role: 
The Director of Channel Marketing is a strategic leadership role responsible for driving partner engagement, accelerating pipeline, and influencing revenue across F5’s national, regional, public sector, and distribution channel ecosystems in North America. This role oversees a team of high-performing channel marketers and works closely with channel sales leadership to ensure marketing strategies are aligned with F5’s go-to-market (GTM) priorities. The Director, Channel Marketing will be instrumental in building partner mindshare, deepening relationships, and supporting field execution. 

This position reports to the Senior Director of Field & Channel Marketing and can be based remotely. 

Key Responsibilities: 

Strategic Leadership & Team Management: 

• Lead and mentor the NAMER Channel Marketing team, providing strategic guidance across national, regional, public sector, and distribution partners. 
• Foster a high-performance, collaborative team culture that aligns with F5's GTM priorities and core behaviors. 
• Drive planning and execution of integrated marketing campaigns that generate awareness, demand, and partner loyalty. 

National Partner Marketing: 

• Oversee execution of marketing plans for top-tier national partners (e.g., CDW, ePlus, Optiv, WWT, WITIT, SHI, Presidio, GuidePoint, Trace3). 
• Align tightly with National Partner Managers (NPMs) to ensure joint planning, enablement, and co-branded demand generation programs are impactful and measurable. 

Regional & Public Sector Marketing: 

• Lead and support regional channel marketing initiatives across the East, West, and Public Sector segments, ensuring strategies are aligned with regional sales objectives and partner priorities. 
• Drive high-impact programs that strengthen partner relationships, expand regional market presence, and accelerate opportunity development. 

Distribution Marketing: 

• Partner with distributors like TD SYNNEX, Carahsoft and Ingram Micro to drive longtail partner enablement and growth. 
• Support local execution through marketing investments designed to increase PIO bookings and drive traction with authorized and silver partners. 

Cross-Functional Collaboration: 

• Align closely with the RVP of Channel Sales for North America to ensure regional and national marketing plans are directly supporting sales objectives, partner priorities, and revenue targets. 
• Collaborate with Corporate Marketing, Product Marketing, and Field Marketing to ensure cohesive messaging and execution across the partner ecosystem. 
• Partner with Sales Enablement, Channel SEs, and Channel Account Managers to deliver timely, relevant, and impactful partner-facing programs. 
• Coordinate with Brand, Digital, and Events teams to amplify national and regional partner campaigns and ensure visibility across the broader marketing landscape. 
• Support integrated communications and digital strategy to promote co-marketing success and enable ongoing program optimization.