Multimedia Project Manager: Medical/Health Writer & Editor

Job Description

Plans and organizes the public relations efforts to elevate the health system externally. Supports external communication efforts such as written content, videos, podcasts and other multimedia.

Job Responsibility

 

• Directs, develops, implements, and evaluates executive brand-management strategy by crafting thought leadership content for Northwell’s executives and clinicians.
• Collaborates on keynote speeches and presentations including the development of op-eds and other written content.
• Oversees all digital content for Northwell’s Public Relations team, including the writing, editing, optimization and distribution of press releases.
• Reviews all content published in Northwell’s Newsroom, including news articles, media coverage, thought leadership and feature stories.
• Uses data insights, develop effective content that follows journalistic standards and built to perform on various digital platforms
• Assists with multimedia creation, including videos and podcasts.
• Helps grow Northwell’s digital presence through content and influencer outreach.
• Performs related duties as required. All responsibilities noted here are considered essential functions of the job under the Americans with Disabilities Act. Duties not mentioned here, but considered related are not essential functions.

Job Qualification

 

• Bachelor's Degree required, or equivalent combination of education and related experience.
• 5 - 7 years of relevant experience, required.

 

Highly Preferred Skills:

• Newsroom Management
  •  Contribute to the strategic management of Northwell Health’s digital newsroom, ensuring it aligns with the organization's brand standards and public relations goals.
  • Manage the layout, functionality, and user experience of the newsroom to ensure accessibility, clarity, and engagement.
  • Monitor and ensure consistency across all newsroom sections, maintaining a professional and cohesive design that enhances Northwell Health’s public image.
  • Execute daily content updates, including the publication of press releases, op-eds, feature stories, and multimedia content such as photos, videos and podcasts.
  • Ensure all content is current, factually accurate, and reflects the latest developments within the organization.
  • Review and edit all written content for clarity, grammar, accuracy and adherence to Northwell Health’s brand voice and editorial guidelines.
  • Ensure consistency in messaging across all newsroom articles, press releases, and digital content.
  • Verify factual accuracy and ensure medical terminology is presented clearly for public understanding while maintaining professionalism.
  • Manage editorial calendars and content timelines to ensure the newsroom remains dynamic and reflective of ongoing initiatives.
• Coordinate with Media Relations
  • Collaborate closely with the media relations team to distribute key announcements
  • Oversee the collection, organization, and archiving of multimedia assets, including photos, videos, and graphics, for use across press materials and digital platforms.
  • Ensure proper tagging, version control, and accessibility for approved users.
  • Ensure all assets meet Northwell Health’s quality standards and support brand consistency.
  • Manage the process of obtaining and filing photo and video consent forms for all individuals featured in multimedia content.
  • Ensure compliance with HIPAA regulations and Northwell Health’s internal privacy policies.
  • Edit and enhance photos for use in press releases, feature stories, and other media materials using professional editing software.
  • Ensure photos align with Northwell Health’s visual standards, including proper color correction, cropping, and resolution adjustments for both print and digital use.
  • Maintain a high standard of visual storytelling to enhance the impact of news stories and announcements.
• Content Creation
  • Develop engaging and informative articles that align with Northwell Health’s communication strategy.
  • Tailor content to meet key objectives, including:
    • Timeliness/News Value
    • SEO Opportunities: Identify and integrate high-performing keywords to boost search visibility.
    • Media Relations Priorities: Craft content that supports press initiatives and media coverage goals.
  • Marketing/Mission Support
    • Campaigns: Develop content supporting system-wide initiatives and public health campaigns.
    • Expert Spotlights: Create expert-driven content that highlights Northwell's thought leaders, aligning with campaigns or specific marketing needs.
    • Increase organic traffic
      • Implemen