Senior Manager of ABM and Integrated Marketing Programs

Your next adventure starts at Encamp.

Encamp is on a mission to create a world where good for business is good for the environment. And we’re doing it with a modern first-of-its-kind SaaS platform for environmental compliance.

About the role

• As our Sr. Manager of ABM and Integrated Marketing Programs, you will play a pivotal role in our GTM strategy, driving personalized engagement with high-value accounts. This leader will develop and execute a comprehensive ABX strategy, fostering collaboration across marketing, sales, and customer success to deliver a seamless, high-impact account experience across the customer lifecycle. The ideal candidate has a blend of strategic vision, operational expertise, and a passion for creating meaningful interactions with highly valued customers and prospects.

What you'll do

• Driving ABX initiatives, ensuring timely delivery of campaigns and responsiveness to opportunities in the pipeline.
• Developing a clear vision for ABX strategy while being hands-on in execution to ensure seamless implementation and measurement of impact.
• Ensuring the integration of marketing goals, messages, and key performance indicators (KPIs) across all key demand outreach channels.
• Building strong, productive partnerships across marketing, sales, customer success, and product teams to align efforts and drive shared success.
• Ambitiously exploring new tools, techniques, and strategies to elevate ABX programs and stay ahead of industry trends, including integrating the use of AI and automation into your workflows.
• Navigating challenges, pivoting strategies as needed and maintaining focus on delivering high-impact results in a fast-paced environment.

Qualifications

• 8+ years of marketing experience, including 5+ years leading strategic integrated demand gen programs or ABM/ABX/PBM programs at high-growth B2B technology companies and 2+ years in leadership roles with people management responsibility.
• An entrepreneurial mindset with experience working in a fast-paced SaaS-based startup with the ability to manage ambiguity and lead by doing in addition to leading by delegating.
• Proven ability to design, track, and execute ABM/ABX strategies for enterprise companies and has experience laying the groundwork for 7-figure customer relationships.
• Deep understanding of account segmentation, messaging personalization, and multi-channel engagement.
• A healthy balance between quantitative and qualitative. A meticulous marketer who rigorously tracks results, OKRs, and KPIs and finds a way to tie programs back to bookings/revenue.
• Forward-thinking, growth-minded collaborative partner with strong written and verbal communication skills, accountability, and responsiveness.
• Advanced knowledge of demand generation tactics, including digital marketing, field events, and SDR integration - and which strategy/channel to deploy when.
• Proficiency with ABM/ABX platforms, management of ABM vendors, and familiarity with GTM tech stack such as Salesforce, SalesLoft and Marketo, which includes advanced attribution reporting.

Perks of being part of the Encampus...

• Competitive salary and benefits, including medical, dental, vision, 401k match, and responsible Paid Time Off
• A flexible, remote-first culture with an allowance to support your remote work setup
• A high-end laptop.
• Share in our success - you'll have a significant personal impact on the team and the ability to earn equity
• Parental leave - we know how important it is to spend time with your new family!
• Sustainable 1:1s, focused on not only your growth as an employee, but in your career
• Get together at in-person Encamp Summits to share our wins and build community
• Work with a brilliant team of people that share your values and passion

Ready to join us around the campfire?

Come join a team of trailblazers making a BIG difference in the environmental programs for more than 20k facilities around the United States. We're on a mission to create a world where good for business is good for the environment.

At Encamp, we believe we are better together – all of us, whatever our race, ethnicity, sexual orientation, age or p