VP of Web Strategy & Creative

Why Birdeye?

Once upon a time, local businesses could attract customers through advertising and word of mouth. But today consumers choose businesses based on online reputation and digital experiences. The modern marketer must deliver exceptional experiences that create repeat customers, and they need a platform that can do this at scale. Local businesses often struggle to overcome the complexity and inefficiencies that come from using multiple applications to manage and optimize their marketing and customer experience operations. They often find that their use of fragmented point solutions keeps them from achieving true customer insights - and from acting upon them in real time.

This is the challenge that Birdeye solves with its all-in-one reputation and customer experience platform. More than 100,000 local businesses and brands use Birdeye to be found online through local listings and reviews; engage with consumers through webchat, text, and social media messaging; collect digital payments; and gain insights to improve customer experience with survey, ticketing and benchmarking tools.

Founded in 2012 and headquartered in Palo Alto, Birdeye is led by a team of industry experts and innovators from Google, Amazon, Salesforce, and Yahoo and in 2021, our CEO and Co-founder was named 2021 EY Entrepreneur of the Year. Birdeye is backed by the who’s who of Silicon Valley - Salesforce founder Marc Benioff, Yahoo co-founder Jerry Yang, Trinity Ventures, and World Innovation Lab - and recently closed a $60 million Series C funding round led by Accel-KKR, a leading technology-focused investment firm. Learn more at birdeye.com.

What You’ll Do

As Vice President of Web Strategy & Creative you will be responsible for driving the strategy, vision, and execution of our web properties and digital creative. You will lead a team of web designers, developers, and creative professionals to ensure that our digital experiences are both engaging and effective, and that they support our overall business objectives. You will report directly to the CMO and work closely with cross-functional teams to ensure alignment with marketing and business goals.

Responsibilities

• Own and manage web strategy including experience, content and creative for www.birdeye.com and associated properties
• Develop a world-class digital experience that is informed by powerful acquisition, conversion, and retention analytics.
• Lead content strategy and information architecture for web templates and navigation
• Analyze website performance data and make data-driven decisions to improve website performance and user experience.
• Drive an agile CRO roadmap to increase engagement and conversion through user research, A/B testing, and experimental web strategy
• Lead qualitative and quantitative research to measure and generate roadmap for top journeys and personas
• Manage the creative development process from concept to execution, ensuring high-quality deliverables that meet business goals and timelines
• Collaborate with cross-functional teams to ensure our website and digital channels align with our messaging and brand standards.

• Proactively manage multiple projects, from start to finish, to meet priorities and requirements in an agile environment
• Effectively communicate and collaborate with engineers, designers, researchers, and writers to conceptualize, prototype, test, iterate, and build end-to-end experiences
• Inform, influence, support, and execute our brand vision
• Evangelize the brand both internally in the organization and externally with customers
• Stay up-to-date on industry trends and best practices in web design, SEO, and digital marketing

Requirements

• At least 15 years of experience in web development and digital marketing with highly recognized brands and website
• Proven track record of developing and executing successful web strategies
• Strong leadership skills, with the ability to manage a team of web professionals, developers and creatives
• Experience with multiple CMS platforms and hands-on migration experience is a big plus
• Strong leadership when collaborating with design, engineering, product, and marketing
• Demonstrated ability to manage budgets and prioritize resources (often remote) effectively
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.

Benefits

Why You’ll Join Us

At Birdeye, we seek to innovate and to be the #1 product in our category, which means we continu