Sr. Manager Marketing Operations

About Us

Observe.AI is transforming customer service with AI agents that speak, think, and act like your best human agents—helping enterprises automate routine customer calls and workflows, support agents in real time, and uncover powerful insights from every interaction.

With Observe.AI, businesses boost automation, deliver faster, more consistent 24/7 service and build stronger customer loyalty. 

Trusted by brands like Accolade, Prudential, Concentrix, Cox Automotive, and Included Health, Observe.AI is redefining how businesses connect with customers—driving better experiences and lasting relationships at every touchpoint.

The Opportunity

We’re building a category-defining company in contact center AI and are seeking a strategic and data-driven Senior Manager of Marketing Operations to own our marketing technology stack, enhance data strategies, develop insightful dashboards and reports to ultimately drive performance through actionable insights. The Sr. Manager of Marketing Operations will support lead generation and pipeline target forecasting, align marketing KPIs with revenue goals, and drive process efficiencies. This role is essential to aligning marketing with revenue goals and accelerating pipeline generation across the funnel and will report directly to the VP of Demand Generation.
If you are interested in being a part of a high-impact, collaborative marketing team, supporting our rapid growth and operational excellence to scale Observe.AI’s revenue, while helping shape go-to-market strategy in the fast-evolving AI space, this role is for you.

What you’ll be doing

• Own and optimize the marketing funnel, from lead capture to pipeline acceleration, delivering data visualizations and performance reports.
• Build and maintain reporting and dashboards to track campaign ROI, funnel health, and performance KPIs and provide actionable insights to improve performance.
• Support the development and forecasting of lead and pipeline targets, in partnership with Sales and Sales Ops to align with revenue goals.
• Oversee and optimize the marketing tech stack (e.g., Salesforce, Marketo, 6sense, ZoomInfo), ensuring seamless integration and functionality.
• Drive continuous improvements in lead management, data hygiene and enrichment, and campaign attribution to ensure all opportunities are analyzed and tracked.
• Build and manage marketing automation workflows, lead scoring, and lifecycle tracking.
• Partner with GTM teams to translate business needs into scalable marketing operations solutions.
• Evaluate, implement, and manage vendor relationships and martech tools (including marketing budget and tech renewals) to improve efficiency.
• Develop and lead the Marketing Operations roadmap, prioritizing automation, process improvement, and data governance.

What you bring to the role

• 6+ years of experience in marketing operations and/or revenue operations in SaaS or high-growth tech environments with expertise in top-of-funnel strategies for conversion and pipeline growth.
• Knowledgeable in IT, sales, finance, marketing, and sales development integration.
• Excellent communication skills with the ability to communicate and drive strategic priorities across multiple functions.
• Proven ability to turn data into actionable business insights.
• Skilled in translating business processes into clear documentation.
• Strong hands-on experience with tools such as Salesforce CRM, Marketo, Outreach, ZoomInfo, 6Sense, etc. and lead lifecycle frameworks.
• Proven ability to manage complex data and turn insights into business strategy.
• Familiarity with attribution models, campaign tagging, and full-funnel analytics.
• Experience driving stakeholder alignment and change management across Marketing, Sales, and Customer Success.
• Highly analytical with a results-oriented, agile mindset.
• Strong collaboration skills, with a proactive approach to problem-solving.
• Strong operations and data analytical skills with an understanding of measuring ROI and funnel management.
• Ability to build strong relationships with internal customers (in Marketing, Sales, and Customer Success) and translate their needs into supporting capabilities.

What you can expect

• Competitive compensation including equity
• Excellent medical, dental, and vision insurance options
• Flexible time off 
• 10 Company holidays + Winter Break and up to 16-weeks of parental leave
• 401K plan
• Quarte