Senior Product Marketing Specialist

<p><strong>COMPANY DESCRIPTION</strong></p><p><strong>At Helpshift, we have 5 Leadership Principles </strong>that we integrate into our every day and use to guide us in our goals. These principles reflect who we are as part of <strong>Keywords Studios</strong>, and show who we are when we come together, collectively, with other studios to achieve success:</p><p>● <strong>Power of Partnerships:</strong> We collaborate with our clients as an extension of their team. With shared passion and purpose, we proactively support them in bringing their stories to life.</p><p>● <strong>One Keywords:</strong> We believe in a network with efficiency at its core. Combining the strength of a global platform with the agility of local studios creates our superpower.</p><p>● <strong>Raise the Game:</strong> We embrace technology, innovation, and our entrepreneurial spirit to help our clients and the industry thrive. Leveraging the sum of our experience brings new value to gaming and beyond.</p><p>● <strong>Embrace an Open World:</strong> We champion diversity of talent and ideas from every corner of our global community. Inclusivity makes us stronger and enables us to deliver world-class entertainment creation to our partners.</p><p>● <strong>Trust through Transparency: </strong>We pursue open and honest relationships with our people, clients, and communities. Clear and authentic communication is foundational as we create success together.</p><p><strong>Helpshift is seeking an experienced Senior Product Marketing Specialist</strong> to join our team. You will own product marketing strategy and messaging for our customer service software, drive product launches, craft positioning, and enable sales. This is a hands-on role where you'll collaborate with product, engineering, sales, and marketing to ensure Helpshift delivers remarkable experiences for customers. You will report to the Head of Product Marketing.</p><p></p><p><strong>What you'll do:</strong></p><ul> <li>You will help analyze the needs of different customer types, refine target personas, segmentation, and ideal customer profiles.</li> <li>You will craft crisp, clear, and differentiated positioning of Helpshift’s products and create relevant content based on this positioning.</li> <li>You will educate teams on market trends, prospect pain points, and competitive intelligence.</li> <li>Oversee the development and execution of launch activities for new products including working closely with Product, Sales, Support, and the rest of the Marketing team.</li> <li>You will support the global sales team with up-to-date positioning and sales content.</li> <li>You will partner with marketing to plan and support campaigns and demand-generation programs.</li> <li>You will assist in creating product demos that showcase how Helpshift's software platform works.</li> <li>You will assist in creating content including presentations, datasheets, whitepapers, customer stories, web copy, campaign content, sales enablement content, and more.</li> <li>Conduct user, market, pricing, and competitive research—both qualitative and quantitative—to better understand and evangelize market trends and apply key learning to new initiatives and in doing so ensure the team can communicate the key differentiators of our product and identify opportunities for future growth.</li> </ul><p><strong>Requirements</strong></p><p> <strong>What we're looking for:</strong></p><ul> <li> <strong>5+ years of B2B product marketing experience</strong>, with a track record of successful product launches. At least two of these years in SaaS.</li> <li>Proven record of creating compelling positioning, messaging, and thought leadership content.</li> <li>Experience in buyer research and gathering current/prospective customer data to drive the development of messaging and positioning.</li> <li>Strong communicator able to distill complex ideas into simple, powerful stories.</li> <li>Strategic thinker who starts with the customer and works backward.</li> <li>Passion for customer experience and contact center technologies.</li> <li>Comfortable working cross-functionally in a dynamic startup environment.</li> <li>Data-driven approach to position products, quantify market opportunity, and measure success.</li> <li>BA/BS degree in business, marketing, or related field required.</li> </ul><p><strong>Benefits</strong></p><h3>What do we offer?</h3><p>At Keywords Studios, we are dedicated to upholding our long-standing Equal Opportunities Policy, ensuring a workplace that offers equal opportunities to all our employees and prospective team members.</p><ul> <li> <strong>Paid Time Off that Grows with You:</strong> Kickstart your journey with us with 21 days of paid time off per year, in line with industry standards. As a testament to your dedication and long-term commitment, you'll earn an extra day of paid time off for every two years you spend with us, allowing you to enjoy up to 26 days of paid time off per year. Leadership roles en