Senior Manager/Director, Brand Partnerships

Job Description:

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we know that each talent makes our collective bolder and brighter. We are guided by four core principles that underpin everything we do across all our diverse businesses:

• Music is Everything: Music is our passion, and we can never get enough. Tastes, trends, and tech will change, but great artists and songwriters will always be our driving force.
• Global Growth, Local Expertise: Music is a global language. Through communication and collaboration, our success can come from anywhere and translate everywhere.
• Innovation and Insight: Pushing the boundaries requires the best information and the boldest imagination. We use both to create the future.
• Empowered by People: Like the artists we serve and the music they make, our differences make us stronger. This is a place where every talent can belong and build a career.

We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

Job Title: Senior Manager/Director, Brand Partnerships (title commensurate with experience)

A little bit about our team:

The Brand Partnerships and Commercial Licensing Department at Atlantic Records is responsible for all outreach to brands and advertising agencies with the ultimate goal of aligning the label, affiliated labels and/or individual or a group of artists with branded campaigns.

Your role:

You will be cultivating brand partnerships for the company and Atlantic’s diverse roster of top-notch artists with the goal of a) creating impactful campaigns and promotions to increase consumption of our artist’s music and merchandise; b) raising the profile of our artists and the Atlantic Records brand; c) funding our creative marketing campaigns and artist visuals; and d) offsetting our marketing costs.

Here you’ll get to:

• Devise and pitch brand partnership deals and campaigns for all artists on the Atlantic roster to amplify the artist's presence in the marketplace, increase consumption of the artist's music and garner revenue for the artist and label. Campaigns that range from traditional NIL/endorsement deals, to video product placement deals to help offset marketing costs, music licensing, tour sponsorship, partner funded pop-up activations, paid social media posts, etc.
• Cultivate and maintain key relationships with ad agencies, brand marketers, marketing and influencer agencies, and digital publishers to garner income for artists, revenue for label and amplify album marketing campaigns; Serve as label liaison to the advertising and brand marketing community.
• Work with product managers, digital marketers, the fan engagement team, streaming, creative & visual services, radio promotion, and publicity departments to develop creative marketing strategy and plans as needed for all artists on the roster.
• Work closely with the artist and management team to execute all partnership deliverables.
• Work with artist legal teams and label business affairs to contract all deals.

About you:

• 3 years of experience in label, management or agency brand partnerships, or brand management
• You are an excellent communicator with strong writing skills
• You have the ability to manage multiple tasks and yield results
• You possess competitive negotiating skills
• You bring a positive disposition to the team and are eager to collaborate and build relationships
• Skilled at cold calling potential new clients and pitching creative ideas (internal/external pitches)
• Strategic thinker
• Organizational and financial management skills
• Ability to work in fast-paced environment with relatively short deadlines
• You love following trends on social media and are knowledgeable of various platforms
• Knowledge of standard office programs including Google Workspace, Canva, Microsoft PowerPoint, Adobe Photoshop

About us:

As the home to 10K Projects, 300 Elektra, Asylum, Atlantic, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging art