Strategist, Performance Creative

Company Description

Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, businesses and society. Established in June 2022, Dentsu Creative is integrated with dentsu’s Media and CXM businesses in approximately 120 countries and regions, to offer end-to-end solutions to clients globally. 

Job Description

The Strategist, Performance Creative will report to the Director, Performance Creative Strategy. This is a hybrid opportunity located in Chicago, IL. You will collaborate with senior leaders, managers, creative and activation teams to identify, analyze, and prioritize strategic opportunities. This will include conducting research, data analysis, market trends, and create recommendations that support strategic decision-making. As a Strategist you will help design and implement creative strategic plans, briefs, and testing, while monitoring their progress and impact. The Strategist may also facilitate brainstorms, presentations, and communications with our team, work with other agency teams (Analytics, Customer Strategy, Media, Client Services, Creative), external partners to act as the coordinator/integrator between them and ensure agreement on the account’s strategic vision and goals.

Responsibilities:

· Compile and summarize relevant research to support creative, client projects, strategic plans and audiences.

·Identifying insights that can inspire and provoke creative ideas.

·Serves as a source of data and analysis for performance.

·Develop comprehensive briefs that outline a project’s goals, goals, requirements, target audiences, creative deliverables and help develop messaging, creative considerations, and positioning for brands.

·Develop an understanding of media channels and their purpose within the market ecosystem.

·Updating ad campaigns based on industry trends, and analyzing ad performance data

·Transform brainstorm notes into ideas, contributing to the development of applicable strategies.

·Supports workshops with excellent note taking and contact reports.

·Help outline execution plans based on approved strategies, providing incremental value through detailed planning and recommendations.

·Stay updated with basic tools, techniques, and practices in the field, incorporating new advancements into your daily work to enhance effectiveness.

·Help identify and understand client priorities, offering structured advice and incremental value to client projects in specific areas.

Qualifications

• 2+ years' experience in marketing strategy
• Bachelor's Degree in business related field.
• Understanding of multiple marketing research tools and methodologies – from new ways of applying technology to conduct primary research, a working knowledge of 3rd party research, secondary research and social listening.
• A demonstrated understanding of working with multiple agency disciplines including direct mail, media, social, content, UX, analytics and technology.
• Knowledge of Dynamic Creative Optimization and the platforms within the industry.
• Experience being in and working with a DCO platform.

Additional Information

#LI-Hybrid #LI-CP1

The anticipated salary range for this position is $51,000 - $83,375. Salary is based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.

About dentsu
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in more than 110 markets, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

Dentsu, Innovating to Impact.

Find out more:
https://www.dentsu.com/
https://www.group.dentsu.com/en/

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, underst