Principal Product Marketing Manager, Pricing & Strategy

This is Product Marketing at Lattice

We are seeking an agile, experienced product marketer to join our team to lead pricing & packaging for the Lattice Performance Management Platform. Initially, this role will focus on developing innovative, impactful pricing and packaging recommendations for new and existing products. You’ll invest in competitive research, market analysis, and work closely with finance to model different pricing scenarios. You’ll be responsible for validating pricing and packaging, and securing sales alignment & adoption. 

Beyond leading our pricing strategy, this role will support strategic projects across the business, including platform messaging & differentiation, market-sizing and analysis, roadmap prioritization, and building sales plays to enable business growth and customer success. The right person will be highly collaborative, seek opportunities to have outsized influence within the organization, and enjoy connecting dots between different teams to create leverage and impact.

What you’ll do:

• Lead the development of pricing strategies for our suite of products, collaborating with finance to create compelling pricing bundles and offers aligned with marketing and sales programs.
• Conduct thorough research encompassing product, customer, competitive, and financial aspects to inform packaging and pricing recommendations. Present these recommendations to the executive team, driving consensus and action across key stakeholders.  
• Align the revenue organization behind pricing and packaging strategies, enabling field teams to leverage new pricing & programs. You will be responsible for developing sales training, supporting managers, as well as monitoring the success of new packages in market.
• Leverage insights gleaned during pricing research to evolve our competitive positioning and design strategic sales plays, in partnership with both marketing and sales leaders.
• Lead platform-level product launches, engaging product, marketing, and sales teams in the process to ultimately drive product usage and adoption.
• Partner with the Product team to identify strategic growth opportunities and make prioritization recommendations.
• Establish key performance indicators (KPIs) to measure the success of pricing strategies and product launch initiatives. 

What you’ll bring: 

• Bachelor’s degree in Business, Marketing, or a related field. MBA strongly preferred.
• 8+ years of Product Marketing or highly transferable experience, including pricing strategy, consulting, or business analysis. 
• Strong analytical skills and the ability to translate data into actionable insights.
• Excellent communication and interpersonal skills to collaborate effectively across teams.
• Demonstrated ability to influence cross-functional stakeholders and drive consensus.

The estimated annual cash salary for this role is $187,000.00 - $224,500.00  This position is also eligible for incentive stock options, subject to the terms of Lattice’s applicable plans.

Benefits: The Company offers the following benefits for this position, subject to applicable eligibility requirements: Medical insurance; Dental insurance; Vision insurance; Life, AD&D, and Disability Insurance; Emergency Weather Support; Wellness Apps; Paid Parental Leave, Paid Time off inclusive of holidays and sick time; Commuter & Parking Accounts; Lunches in the Office; Workplace Amenities Stipend, Internet and Phone Stipend; One time WFH Office Set-Up Stipend; 401(k) retirement plan; Financial Planning; Learning & Development Budget; Sabbatical Program; and Invest in Your People Fund

*Note on Pay Transparency:

Lattice provides an estimate of the compensation for roles that may be hired as required by state regulations. Compensation may vary based on (a) location, as Lattice factors in specific location when benchmarking compensation for most roles; (b) individual candidate skills and qualifications; and (c) individual candidate experience.

Additionally, Lattice leverages current market data to determine compensation, so posted compensation figures are subject to change as new market data becomes available. The salary, other compensation, and benefits information is accurate as of the date of this posting. Lattice reserves the right to modify this information at any time, subject to applicable law.

 

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About Lattice

Lattice is on a mission to build cultures where employees and their companies thrive. In an age where employees have more choices than ever before, businesses that put employees first are winning 🏅– and Lattice is building the tools to empower those people-centric companies.

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