Director, Digital Experience, Salt Lake City, UT

If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career.

Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:
 

Pay Range: $122,100.00 - $219,800.00

Job Description

• The Director of Digital Experience designs, maintains and optimizes the digital experience of prospective students. This role partners with stakeholders across the university to define ensure that the technologies, customer journeys, processes and messaging are aligned with university definitions while inspiring potential students to take steps toward their enrollment. The director leads teams of individuals who are charged with website operations, SEO, marketing technology and UI/UX design.
  
  The Director of Digital Experience is a critical partner across the university in defining opportunities for growth as well as developing solutions. The ideal candidate for this position can pull/interpret data, evaluate options and articulate solutions to stakeholders from Academics, Legal, Technology, Admissions, Enrollment and other teams to create alignment for key initiatives. The Director of Interactive Products will present solutions and opportunities to the highest levels of leadership to ensure executive buy-in.

Essential Functions and Responsibilities:

• Direct web operations for external websites to ensure complete representation of all WGU activities (student acquisition, industry leadership, influencer connections) representing all WGU key audiences: Students, Potential Students Alumni, Media, Influencers, Partners.
• Develop strategic directions for the constant improvement of Conversion Rate Optimization for potential students.
• Interface with stakeholders from across the university to develop solutions to support strategic outcomes.
• Manage the Martech stack utilization and budget ($1.5 Million).
• Oversee the UX/UI for all audiences on external-facing digital platforms including user testing.   

Knowledge, Skill and Abilities:

• Versatile: Able to take on multiple projects, in varying domains, while leading through regular change.
• Enthusiastic: Ambassador for operations, innovation and the students that we serve.
• Customer/User Focus: Curious about how to serve all audiences in the digital experiences.
• Learner: Passionate about partnering with researchers and SME’s to gain empathy for different audiences and produce solutions for the business.
• Agility: Thrive in a fast-moving position that uses light-weight process to create impact.
• Discerning: Has in the past and can in future endeavors evaluate the needs to the team and work to research and implement new programs and technologies based on said research. 

Qualifications

Minimum Qualifications:

• 5+ years experience in web operations
• 5+ years experience in MarTech managing budget of $1+ million
• Bachelors Required, MBA preferred
• 5+ years experience in matrix organization
• 5+ years experience in Marketing analytics and data analysis
• 5+ years experience working with technology teams
• 5+ years Leading a team and 10 years industry experience.

Preferred Qualifications:

• Experience with multiple CMS systems
• Understanding of coding technical/development capabilities
• Experience in UI/UX disciplines.

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Position & Application Details

Full-Time Regular Positions (classified as regular and working 40 standard weekly hours): This is a full-time, regular position (classified for 40 standard weekly hours) th