Digital Marketing Manager- Media Buyer

Established in 2021, Independence Pet Holdings is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America.

We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi-brand and omni-channel approach include our own insurance carrier, insurance brands and partner brands. 

Established in 2021, Independence Pet Holdings (IPH) is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America. 

We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi-brand and omni-channel approach includes our own insurance carrier, insurance brands and partner brands

Pets Best, a subsidiary of IPH, offers pet insurance and wellness plans for dogs and cats in every state. Founded in 2005 with a mission to provide access to comprehensive animal healthcare at an affordable price, Pets Best delivers flexible coverage, an easy claims process, and excellent customer service. 

Job location: Remote

Job Summary: We are seeking a results-driven Digital Marketing Manager- Media Buyer with deep expertise in paid media, media buying, and discount/perks-based acquisition programs to own and scale customer acquisition across performance channels. This role is responsible for planning, executing, and optimizing multi-million-dollar media budgets while leveraging discount programs, employer perks, and partner marketplaces to drive incremental growth and cost-efficient acquisition.

Job Description:

Media Buying & Performance Marketing

• Own day-to-day management of paid media across Google Search, YouTube, Meta (Facebook/Instagram), Programmatic/Display, CTV, and Paid Social
• Plan, forecast, and manage monthly and quarterly media budgets with a focus on CPA, ROAS, LTV, and CAC efficiency
• Work with agency partners to optimize bidding, audience targeting, creative, and landing pages to drive scalable, profitable growth
• Identify opportunities to improve incrementality and reduce media waste across channels

Discount Programs & Perksite Management

• Own strategy and execution for discount programs, employer perks, affinity partnerships, and perksite marketplaces (e.g., employee benefit portals, partner marketplaces, loyalty platforms)
• Manage relationships with perksite partners and aggregators, ensuring accurate offers, timely updates, and strong visibility
• Evaluate performance of discount-driven acquisition, balancing volume, CPA efficiency, and customer quality/LTV
• Partner with finance, legal, and product teams to structure offers that drive acquisition without eroding margin
• Develop testing frameworks to assess incrementality and cannibalization of discount-based traffic

Strategy & Testing

• Build and execute full-funnel acquisition strategies across prospecting, retargeting, and partner-driven channels
• Lead structured testing roadmaps for offers, discounts, messaging, and placement across paid and partner channels
• Translate performance insights into optimization opportunities across media and perks programs

Creative & Cross-Functional Collaboration

• Collaborate with creative teams to develop performance-driven messaging, including discount and value-based offers
• Ensure consistent brand representation across paid media and partner/perks environments
• Partner with lifecycle and retention teams to align discount acquisition with long-term value and retention strategies

Reporting & Analytics

• Own performance reporting across paid media and discount/perks channels, delivering clear insights to stakeholders
• Analyze cohort performance to understand LTV, retention, and churn differences between discounted vs. non-discounted customers
• Leverage tools such as Google Analytics, ad platforms, attribution tools, and MMM (if applicable)

Agency & Vendor Management (if applicable)

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