Associate Director, Marketing

Associate Director, Marketing  EF Ultimate Break (a tour operator brand within EF World Journeys)  
Cambridge, MA, United States  At EF Ultimate Break, we give anyone 18-35 an opportunity to transition from tourist to traveler. We do more than help people get a stamp in their passport, our guided tours encourage them to step outside their comfort zone, create forever friendships, immerse themselves in unfamiliar places, expand their mind through new cultures and come home with a changed perspective of the world. WARNING: working at Ultimate Break, may inspire your own desire to see the world, good news is- we’ll help with that. About the role:  Reporting to the Vice President of Marketing for EF Ultimate Break, the Associate Director, Marketing is a key operational leader who will collaborate with leadership and channel owners to develop and guide the execution of marketing strategies and campaigns that drive business growth and brand consideration.  She/He/They will take a hands-on, proactive approach to support the planning, execution and coordination of innovative marketing initiatives that engage target audiences and optimize customer acquisition, conversion and retention. The successful candidate is a dynamic, creative, results-oriented multi-channel marketing leader with a track-record of project managing successful campaigns that align with business goals and resonate with customers.    
 You will…  

• Develop and execute promotional calendar and messaging in partnership with Ecommerce and Finance teams  

• Lead email editorial content planning in collaboration with CRM team, pairing content with cohorts and behaviors  

• Work with channel owners (Media, CRM, Social, PR, Content, Influencer Marketing) to develop multi-channel marketing and promotional plans that drive qualified website traffic  

• Own marketing programs (and cross-World Journeys collaborations) including but not limited to; repeat, referral, groups and affiliate 

• Monitor key performance metrics (KPIs) of our owned and earned channels (in partnership with channel leads) and their impact on our travelers’ journeys, inclusive of reporting on campaign level initiatives and using real-time data to affect improved performance for in-flight campaigns  

• Ensure marketing initiatives are delivered on time and within budget 

• Develop and test theories for how to increase online and offline conversion rate leveraging content and creative  

• Conduct competitive research and monitors competitor activity to identify new opportunities for growth or threats to the business 

• Effectively communicate with channel owners and brand leadership across EF Ultimate Break and EF World Journeys about marketing campaigns, programs and goals to ensure broad understanding and buy in 

• Oversee multiple projects at a time, with strong multitasking and prioritization skills to support project inter-dependencies  

  You have…  

• Bachelor’s or master’s degree in marketing or a related field 

• At least 10+ years’ hands-on experience in direct B2C or B2B marketing  

• In-depth knowledge of performance marketing channels including email, online media, SEO, affiliate marketing and social media  

• Growth mindset to embrace KPIs, OKRs and everything in between  

• Prior experience with web content management systems (CMS) and personalization technology 

• Strong analytical skills with proven ability to interpret data and draw conclusions; proficiency in Excel, Google Analytics and Tableau preferred 

• Proven ability to simplify the complex, successfully articulating and addressing business issues and opportunities to management and cross-functional stakeholders 

• Superior organization skills and attention to detail with a track record of being hands on in execution of strategy 

• The power to execute independently while