Associate Director, Patient Services Marketing

Title: Associate Director, Patient Services Marketing

Location: Boston, MA or New Haven, CT

• Position may require up to 30% travel.

This is what you will do:

This position will drive the development, implementation, and day-to-day management of marketing projects supporting digital patient engagement, patient Access Programs and overall the Patient Services brand, OneSource. It will include material development, approval, and roll-out of tactics across a growing number of indications. This will be an excellent opportunity to master patient access and portfolio marketing in a fast-paced growth environment.

You will be responsible for:

• Material development and management of projects focused on patient access (including, but not limited to promotional material, administrative emails, and communication support)
• Material development and marketing management related to patient support services
• Omnichannel and digital marketing tactics related to patient support services
• Supporting development and MLR approval of marketing material for the OneSource brand that is directed to patients, accounts, and other external customers
• Lead channel strategy and development of Field/Patient Engagement tactics, including Email, Direct Mail, Websites, Mobile Apps, Social Media, SMS/MMS, SEM/SEO, and print
• Developing and executing AI-driven marketing campaigns for patients
• Using AI tools for customer segmentation and personalized marketing
• Staying updated with the latest AI technology and trends in health technology marketing
• Working directly with contracted agencies to manage projects within assigned budgets and timelines 
• Developing and maintaining good communication and collaboration with many internal cross functional stakeholders 

You will need to have:

• Bachelor’s degree in the Life Sciences or other relevant field
• 3-5+ years of professional healthcare industry experience and an understanding of marketing principles, including key principles of brand management, professional promotion, and patient education
• Proven success in leading digital marketing strategies, including Email, Direct Mail, Websites, Mobile Apps, Social Media, SMS/MMS, SEM/SEO, and print
• Proven success in developing and executing AI-driven marketing campaigns for patients
• Experience supporting material through the PRC (MLR) review process
• Proven ability working successfully in a fast-paced cross functional environment with many stakeholders that have competing interests
• Comfort working through uncertainty while managing multiple, competing, and frequently shifting priorities
• Working knowledge of legal, regulatory, and compliance rules within the biotech/pharmaceutical industry
• Ability to work with external vendors during the SOW, PO, and project budget accrual processes
• Strong fluency in English (written and spoken language)
• Strong knowledge of MS Office and ability to create and edit documents using Microsoft PowerPoint, Excel, and Word
• Ability to present to internal and external stakeholders of 2 to 100+ people
• Ability to travel 30%+ of time, including weekend travel
• The duties of this role are generally conducted in an office environment.  As is typical of an office-based role, employees must be able, with or without an accommodation to: use a computer; engage in communications via phone, video, and electronic messaging; engage in problem solving and non-linear thought, analysis, and dialogue; collaborate with others; maintain general availability during standard business hours.

We would prefer for you to have:

• Experience working in patient services or market access marketing in the rare disease industry or at an advertising agency supporting a patient services organization
• Strong passion for digital advancement and an innovative mindset
• Long term career aspiration for patient engagement and consumer marketing

#LI-Hybrid

Date Posted

13-Jan-2025

Closing Date

26-Jan-2025Alexion is proud to be an Equal Employment Opportunity and Affirmative Action employer. We are committed to fostering a culture of belonging where every single person can belong because of their uniqueness. The Company will not make decisions about employment, training, compensation, promotion, and other terms and conditions of employment based on race, color, religion, creed or lack thereof, sex, sexual orientation, age, ancestry, national origin, ethnicity, citizenship status, marital status, pregnancy, (including childbirth, breastfeeding, or related medical conditions), parental status (including adoption or surrogacy), military status, protected veteran