Customer Marketing Manager

Vasion is looking for a Customer Marketing Manager that exemplifies our core values and wants to be part of our growing team. We are committed to making digital transformation attainable to everyone by building an affordable, integrated SaaS solution that simplifies business processes. Vasion offers a flexible working environment for our 300+ employees worldwide, including at our global headquarters in St. George, Utah, or in one of our other offices in the UK, Germany, and Lehi, Utah. 

Vasion is seeing a hands-on, experienced Customer Marketing Manager. The ideal candidate is passionate about building relationships with customers, keeping them informed with customer-facing campaigns, engaging them in programs that drive mutual success, and developing their success stories. This is a highly cross-functional role, which requires building strong relationships with a broad array of internal teams across Marketing, Sales, Product, Comms and Customer Success, while cultivating compelling advocacy relationships that contribute to our customers’ overall experiences.

This is the opportunity for you if you have a strong passion for building relationships and understanding customers. You appreciate that customers are the heart of any business. You’re a highly-organized and thoughtful marketer that can identify and nurture customers into advocates. You love collaborating with stakeholders to amplify the voice of the customer. You’re prepared to set and track goals that measure the efficacy of marketing campaigns and advocacy efforts, and the polish to speak to any level of the organization.

Primary Responsibilities

• Manage and scale the customer marketing program including: developing customer engagement strategies, building and executing customer campaigns, communicating product launches and new features, and other activities as defined by the organization
• Build an advocate program: establish relationships with customers, recruit potential advocates, and instrument engagement
• Source, secure, and maintain customer advocacy pipelines and production, supporting Vasion’s target personas, industries, and market segments
• Help maximize the effectiveness of go-to-market efforts utilizing customer content for campaigns, events, media activities, etc.
• Work with global marketing teams to support the incorporation of customers to their regional marketing activities
• Partner with Sales, Product Management, and Client Success organizations on advocacy activities to generate insights and satisfy the existing customer base
• Build and maintain a calendar of communications for customers including newsletters 
• Support analyst relations, media relations, and events teams in securing customers for interviews, assessments, speaking engagements, panels, workshops, and conference participation
• Establish success metrics for the customer marketing and advocacy functions, continuously analyze results and make improvements accordingly

Requirements

• Bachelor's Degree in Business, Marketing, or a related field

• 6+ years’ experience in B2B communications, B2B marketing, and/or developing customer marketing and advocacy programs
• Experience developing and executing creative campaign ideas and programs
• A proven track record of recruiting, motivating, and managing customer advocates
• Available for occasional travel, up to 15%, to meet customers and attend events

Preferred Qualifications 

• Demonstrated ability to build strong, lasting relationships with internal and external stakeholders (customers, Product Marketing, Sales, executives, etc.) as part of cross-functional teams
• Experience managing vendors and other third-party contributors that play a role in the content creation, such as designers and external copywriters.
• Strong strategic thinking, problem solving, and analytical skills
• Superb written and general communications skills, including experience producing case studies, testimonials, and customer stories
• Self-starter and solution-oriented; ability to prioritize and work independently with minimal supervision and can-do attitude to get things done
• Strong interpersonal skills and executive presence
• Deep empathy for both cross-functional partners and end users, with strong customer-centricity and experience serving as the voice of the customer
• Capable project management skills; results-focused with impactful execution and follow-through; highly detail-oriented
• Community-building, user groups, and customer advisory board experience a plus

Benefits

• Flexible work environment

• Paid parental leave
• Vacation Bonus
• Flexible paid time off
• Competitive pay
• A ful