Art Director

Company Description

TIDAL is a global music platform that helps fans and artists fully immerse themselves in their love of music. By helping artists with their business so they can focus on their craft and offering experiences that elevate how fans engage with music, artists and each other, TIDAL is the best platform for artists, fans, and all things music.

Available in 61 countries, the streaming service has more than over 100 million songs and over 650,000 high-quality videos in its catalog, along with original video series, podcasts, thousands of expertly curated playlists, and artist discovery via TIDAL Rising. TIDAL is available in Free (US only), HiFi, and HiFi Plus tiers, with the HiFi Plus membership offering access to immersive audio features like Master Quality Authenticated (MQA) recordings, Dolby Atmos Music, and Sony’s 360 Reality Audio recordings; for a higher monthly fee that TIDAL redistributes back to artists.

TIDAL is part of Block, Inc. (NYSE: SQ), a global technology company with a focus on financial services.

For more information, please visit www.tidal.com.

Job Description

At TIDAL, Art Directors bring their experience, problem-solving abilities, team mentorship, critical thinking, and creativity to our Creative Studio. You'll collaborate with studio creatives to develop innovative, on-brand solutions that help tell TIDAL's story and amplify our promise of forging connections between artists and music lovers.

You will simultaneously drive conceptual creative excellence and collaboration across multiple projects, ensuring the team delivers multidisciplinary creative projects to support the marketing strategy. You will maintain and foster relationships with internal and external partners (Creative Production, Marketing, Product Design, Acquisition, design agencies, photographers, producers, etc.) and creatively direct and lead work with those partners to ensure they are aligned with project expectations and TIDAL's Brand standards.

From taking the lead on creative concept development that supports our brand strategies across Social Media, Brand Comms, product launches, and marketing initiatives to understanding product benefits well enough to translate them to the consumers in compelling ways, the daily responsibilities of this role are wide-ranging, exciting, and rewarding. 

For us, Art Direction isn't just a discipline—it's an understanding of how to develop compelling creative concepts, and visual treatments, guide collaboration, and uphold creative excellence to create ideas that inspire audiences. You are conceptual, strategic, kind, passionate, and curious. You can share and sell ideas and encourage and help others to do the same.

**For consideration, please submit a link to your portfolio along with any relevant passwords to view your work

You Will:

• Lead projects, serving as the go-to art director, or only art director, on a cross-functional team, in charge of the conceptual idea development
• Partner with copywriters, designers, and cross-team to translate content and marketing strategies into creative concepts
• Develop engaging presentations to align partners on the conceptual vision and sell into leadership.
• Concept, develop, design, and art direct content that can scale across multiple channels, media, and audiences
• Iterate and communicate ideas across multiple levels of fidelity (mood boards, concept statements, design explorations, art direction boards, style frames, presentations)
• Create outstanding photography, videography direction, typography, branding application direction, design direction for multiple channels and surfaces (Eg. digital)
• Work with creative producers and program managers to develop project plans and ensure that projects are progressing
• Maintain a positive and supportive team mentality in an open environment while leading projects through concept to execution
• Promote work to a variety of audiences, such as all hands, executive presentations, and company-wide meetings

Qualifications

• At least 8 years of relevant Graphic Design or Art Direction experience
• Ability to lead ideation and execution across a range of conceptual territories, and provide the team with both short and long term vision
• Deep understanding of the Brand Creative/Marketing process
• Experience working and communicating directly with Brand and Product Marketing partners
• Experience building inspiration/concept presentations, and mood boards for a variety of concepts and direction
• Presentation/Communication style: Clear, Concise, and Thoughtful (strong verbal and written skills). Ability to present new ideas or seasonal concepts to small and large groups, including presenting to executive leader