Director of Marketing Finance Investment

Own the Marketing P&L and translate spend into enterprise value. Lead disciplined budgeting, portfolio allocation, scenario planning, and channel/creative/offer target setting to maximize ROI and long-term customer value. Act as a strategic marketing thought partner—bringing a marketer’s mindset to investment decisions, informing creative direction, audience strategy, offer design, and channel mix optimization. 

Oversee Marketing Financials 

• Lead financial stewardship of the Marketing organization, including contracts, invoices, accruals, coding accuracy, and monthly close. 

• Conduct monthly variance analyses with a focus on pacing, ROI, and prioritization of high-value opportunities. 

• Ensure governance in partnership with Finance, Procurement, and Legal. 

Marketing Budget Ownership 

• Develop and manage annual budgets across Sports, iCasino, and Overhead. 

• Partner with channel leads and FP&A to dynamically reallocate spend based on performance signals and enterprise priorities. 

• Drive disciplined budget pacing across states, channels, and campaigns. 

Spend Allocation & Portfolio Optimization 

• Translate incrementality, attribution, and cohort insights into actionable investment decisions across states, channels, and creative themes. 

• Interpret marketing signals like a performance marketer—connecting creative, messaging, and promotional strategy to financial outcomes. 

• Lead monthly reallocations grounded in payback windows, LTV/CAC, and marginal ROI. 

Financial Modeling & Forecasting 

• Build and maintain KPI, forecasting, and scenario-planning models for launches, promotions, and CPA shifts. 

• Model unit economics (state, channel, creative), CAC, LTV, contribution margin, and payback (30/60/90/180). 

• Own performance guardrails in partnership with Analytics. 

Cross-Functional Collaboration 

• Serve as a connective hub between Marketing, Finance, Analytics, and senior leadership. 

• Collaborate with Customer BI to align funnel insights to marketing strategy. 

• Influence channel strategy, creative direction, and offer design with data-driven recommendations. 

Target Setting & Performance Management 

• Create annual and in-year channel targets, including CAC, LTV, NGR/GGR, and margin expectations. 

• Monitor performance vs. plan and recommend corrective optimization strategies. 

Ad-Hoc & Executive Analytics 

• Conduct advanced analyses to continually optimize spend efficiency and campaign performance. 

• Represent Marketing in executive forums and communicate insights with clarity and strategic impact.

• Must be 21 years of age or older.  

• Strong understanding of finance and accounting fundamentals; FP&A preferred. 

• Highly independent, analytical self-starter. 

• Online gaming or sports industry experience or passion preferred. 

• Bachelor’s degree required. 

ADDITIONAL REQUIREMENTS

• Financial background with expertise in monthly close, variance analysis, and accruals. 

• Advanced financial modeling and scenario planning experience. 

• Ability to think like a marketer—connecting investment decisions to creative strategy, channel mix, and consumer behavior. 

• Exceptional communication skills, capable of influencing executives. 

• Expert Excel; SQL preferred. 

• Experience managing teams a plus. 

   

KEY OUTPUTS 

• Full ownership of the Marketing P&L. 

• Spend reporting by state, channel, campaign, and creative. 

• CAC (blended + incremental) and payback metrics (30/60/90/180). 

• Net Revenue / GGR and Margin from acquired customers. 

• LTV by state, channel, and cohort; LTV:CAC ratio. 

• Promo cost per acquired customer and promo ROI. 

• Variance reporting with recommended actions. 

• Customer funnel insights aligned with marketing initiatives. 

At Caesars Digital, We Don’t Just Play the Game — We Set the Standard.

As a proud part of Caesars Entertainment, the world’s premier gaming company with more than 80 years of sports betting leadership, Caesars Digital is Blazing The Trail in digital innovation, customer experience and industry excellence.

We believe every Team Member should be treated like royalty because We Are All Caesars. This guiding principle fuels our commitment to delivering legendary service and creating unforgettable experiences