Associate Director, Paid Social

We are Assembly, the modern global media agency that’s part of Stagwell, the challenger network built to transform marketing. We’re purpose-led through our core, and we help brands build connections with people through culturally relevant media experiences. We’re at the cutting edge of data and tech-driven marketing, and we believe brand and performance media can work together to drive breakthrough business growth.  

ICYMI: Assembly was named Ad Age’s first-ever Purpose-Led Agency of the Year atop the 2022 Ad Age A-List!

Assembly is looking for an Associate Director, Paid Social.  The Associate Director, Paid Social role is a management position accountable for all aspects of their assigned client’s Paid Social campaigns. This role requires strength in Social Media planning, execution, and management. The ability to multi-task while under tight deadlines with team members from various disciplines is also required.  

Responsibilities: 

• Oversight on all aspects of client’s paid social campaigns   
• Provide direction and best practices on campaign structure 
• Having a clear and technical knowledge of vendor’s strengths and weaknesses 
• Working closely with junior team members to execute and QA campaigns 
• Presenting complex concepts and metrics in a user-friendly way 
• Responsible for overall media objectives and strategies that fulfill client business goals 
• Lead creation and delivery of all important plans and presentations 
• Demonstrating thought leadership and innovation for enhanced media plans and results 
• Communicating/Troubleshooting changes to the field and technical teams relating to our tracking methodology 
• Looking at our products and associated available metrics - and advising how to use/integrate them with overall platform  

Requirements

• Experience in managing paid social media campaigns with a focus on metrics, KPIs, and targeting, including insights from platforms like Facebook and Pinterest.
• Proficiency in using the ads manager platform across various social channels such as Facebook, Instagram, Pinterest, Snapchat, LinkedIn, and TikTok to successfully launch and manage campaigns.
• 4-6 years of experience in the media industry.
• Demonstrated leadership skills and previous experience in managing a team of two or more.
• Excellent written and verbal communication skills.
• Diverse account background, including experience in direct response and awareness, with a preference for retail experience.
• 5+ years of combined experience in online web/media analytics and reporting.
• Preferred 3+ years of experience in the digital or online advertising industry.
• Minimum 2+ years of people management experience required.
• Ability to work with the MS Office product suite, with exceptional skills in PowerPoint and Excel. Experience with Access is a plus.
• The ability to manage multiple priorities in a dynamic environment and meet tight deadlines.
• Self-starter mentality with the ability to work independently as well as part of a team.
• Experience with billing software/platforms, and familiarity with Media Ocean is a plus.
• GA4 certification is highly preferred.

Benefits

Why Assembly?

• We care about your growth – we offer competitive salaries, annual compensation reviews, and keep detailed personal development plans to ensure you’re hitting your personal and company goals
• We recognize and celebrate your success…all the time! Whether it’s through company meetups, employee recognition programs, or just a regular day, we make sure our people’s achievements are known and appreciated
• We’re truly a people-first organization. That’s why we offer a Flexible Time Off policy that puts you in control of your work-life balance, as well as market-leading primary and secondary caregiver and parental leave policies
• We have a hybrid in-office/remote working policy that focuses on bringing people together in-person when it’s needed most, i.e., team strategy brainstorms, learning & development opportunities, and company meetings
• We care about social and environmental Impact – we have dedicated Impact Champions who collaborate globally to make sure we’re leaving the world better than we found it
• We have an amazing group of Employee Resource Groups who form close knit communities and are committed to guiding the agency to become more inclusive, diverse, and representative of the world around us
• We’re part of Stagwell, the challenger network built to transform marketing. We’re nimble and digital-first, and we’re quickly growing to take on the biggest legacy hold cos

In addition to medical, dental and vision co