Director of Personal Training – Corporate Strategy & Operations

Position: Director of Personal Training

Department: Operations

Reports To: Senior VP of Fitness

FLSA: Exempt, Salary

Compensation: $120,000- $140,000 annually + 20% Bonus Potential

 

 

JOIN OUR TEAM

 

At VASA Fitness, we want to create an uplifting experience for everyone by offering inclusive, accessible, and on-trend fitness. The foundation of our brand is rooted in a culture centered on unity, passion, love, integrity, fun, and trust. Because our culture is alive--embodied by members and team members alike--VASA is a place where lives are changed because of authentic connections made within our supportive community. Our people BELIEVE in our brand, are HARD WORKING, have HIGH STANDARDS, and GIVE ENERGY to others.

 

BENEFITS

 

We offer a competitive, all-encompassing benefits package which includes healthcare benefits for employees who work 30+ hours per week. All employees receive two complimentary gym memberships--one for themselves and another to give away--plus 401k options.

 

• 40- hours per week employees: Paid Time Off; Health, Dental, and Vision benefits; Paid Parental Leave; Flexible Vacation Plan, and Paid Holidays.

 

Come join VASA Fitness and join a passionate, fun, and united team!

 

Proud to be a 'Great Place to Work' certified company!

 

PURPOSE

 

This is a corporate, enterprise-level leadership role responsible for owning VASA’s Personal Training strategy, programs, and performance across all clubs. The Director does not manage a single department or region; instead, this role designs, scales, and sustains Personal Training systems company-wide to drive measurable business growth and exceptional member experiences.

 

We are seeking a dynamic and strategic Director of Personal Training who brings strong operational rigor, strategic vision, and a passion for developing scalable products, programs, and people. This leader will shape the future of VASA’s Personal Training offering by translating strategy into execution at scale.

 

The Director serves as the primary corporate liaison between the field and the Fitness & Innovation team, driving enterprise-wide programming, education, technology enablement, and performance initiatives that strengthen Personal Training across all clubs.

 

KEY RESPONSIBILITIES AND COMPETENCIES

Program Development & Strategy

• Lead the design, implementation, and continuous evolution of VASA's Personal Training.
• Research trends, competitors, and member insights to develop best-in-class, scalable fitness solutions.
• Maintain consistent standards, outcomes, and adoption across all clubs and trainer teams.
• Partner with Operations and Marketing to align programming with overall business and brand strategy.

Revenue Growth & Business Ownership

• Own Personal Training business results, including revenue, utilization, and retention of KPIs.
• Develop and manage the annual PT budget, forecast, and financial plans to achieve company goals.
• Identify and execute opportunities to expand Personal Training penetration, small group training, and specialty programs.
• Ensure accurate and transparent financial reporting in collaboration with Finance.

Trainer Recruitment, Retention & Perfor