Coordinator, Influencer Marketing

INFLUENCER MARKETING COORDINATOR

LUXURY MARKETING – NEW YORK, NEW YORK

 

 

COTY is looking for smart leaders who are tenacious, passionate, and fearlessly kind.

 

We’re looking for a motivated Coordinator to join the Luxury US Influencer Marketing/Public Relations team. In this role you will report to our Assistant Manager of Influencer Marketing/Public Relations, and support the team in the development and execution of US press and influencer strategies for a portfolio of makeup, skincare and fragrance brands to maximize press coverage, social content and positive consumer engagement (skincare: Orveda, fragrance: Burberry, Calvin Klein, ESCADA, Davidoff). The position requires strong administrative and communications skills, precise attention to detail, creativity, an aptitude for multi-tasking, an innate sense of urgency and a keen interest in media and brand communications. The ideal candidate is an avid social media consumer, who is in tune with digital trends and the influencers and competitive brands setting those trends. The position calls for a team-player and consummate professional with a positive attitude who will represent the department and brands in a positive light and serve as department ambassador both internally and externally, communicating effectively on behalf of the team/brands.

 

THE ROLE

 

In this role your key areas of responsibility will be the following:

• PR Initiative Management and Execution
• Manage a multitude of assignments at once and work with other Coordinators and Assistant Managers to prioritize accordingly
• Manage product send outs and product mailings, including beauty award submissions and influencer/editor deliveries
• Maintain an up-to-date media and influencer contact list
• Liaise with cross-functional teams regularly for all product launch updates
• Develop US-relevant pitching materials leveraging global toolkits by writing compelling, yet concise product overviews
• Build and foster relationships with junior editors and assistants
• Represent the brand(s) and function at local and global events
• PR Results Reporting, Analysis & Recommendations
• Proactively monitor and record PR results monthly utilizing Zinio and DMR (and supplement with Google searches when needed)
• Update pending, confirmed and published placement trackers on an ongoing basis
• Manage US press coverage reports monthly with detailed analysis
• Recap and help analyze press events, influencer activations, brand events and initiatives
• Influencer Initiative Management and Execution
• Contribute to identification of US and brand-relevant influencers for paid and unpaid programming
• Craft outreach emails and liaise with influencers/agents to secure opt-ins to unpaid mailings
• Manage internal and external vendors to execute unpaid mailings in their entirety
• Build and foster relationships with influencers and their agents
• Represent the brand(s) and function at local and global events
• Influencer Reporting, Analysis & Recommendations
• Maintain influencer campaigns daily on Traackr
• Recap and help analyze influencer activity on a weekly and monthly basis
• Business Processes & Forecasting
• Regularly forecast and order product, press materials and other assets in a timely manner via SAP/Ariba and Local Influencer Marketing Teams
• Oversee product closet inventory
• Manage relationship and timely payment of vendors via the creation of Purchase Order

 QUALIFICATIONS

Key Requirements:

• 4-year Undergraduate Degree in Communications or Related Field
• 1+ years of Public Relations/Influencer Marketing and/or related experience
• Interest in the Beauty, Public Relations and Influencer Marketing industries
• Candidate should have the ability to commute to NYC office
• Special skills required:
  • Strategic - Planning, adaptation, administration, facilitation, creativity, problem analysis, understanding timelines, cultural awareness, business intelligence, inspiration, collaboration, industry knowledge, detail oriented, organized
  • Business - monitoring, product knowledge, account administration, automated office systems, multi-tasking, follow-through, analytical, quantitative, organizational, detail-oriented, time management
  • Creativity and Innovation - Creativity, savvy, originality, brand understanding
  • Leadership and Personal - Motivating others, initiative, communication, engaged, integrity, dependability, flexibility, agility, tenacity, passion, resourceful, proactive, positive