Senior Manager, Regional Field Market Development

Work Schedule

Standard (Mon-Fri)

Environmental Conditions

Office

Job Description

As part of the Thermo Fisher Scientific team, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world’s toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.

Location: On-site Waltham, MA. Relocation assistance is NOT provided. 

• Must be legally authorized to work in the United States without sponsorship.
• Must be able to pass a comprehensive background check, which includes a drug screening.

Position Summary:

The Senior Manager, Regional Field Market Development is responsible for planning and executing field-based marketing programs that drive customer engagement, lead generation, and commercial growth within the region. This role serves as a strategic partner to sales leadership, translating business priorities into impactful customer-facing activities, events, and campaigns.

The position will lead the development and execution of regional market development initiatives, including ownership of the company's flagship annual industry tradeshows, support of the annual sales meeting, owned events, and execution of pre- and post-event engagement strategies. The successful candidate will work cross-functionally with sales, integrated marketing, regional marketing, and corporate marketing teams to ensure coordinated customer engagement and measurable commercial outcomes.

Key Responsibilities:

Regional Market Development

• Develop and execute regional marketing plans aligned to commercial objectives and growth priorities.
• Partner closely with sales leadership to identify opportunities for customer engagement, lead generation, and account development.
• Drive field marketing activities that increase brand visibility, customer interaction, and pipeline generation.
• Monitor regional market trends, customer needs, and competitive activity to inform marketing programs.

Tradeshow and Event Leadership

• Own strategy and execution for the company's primary annual industry tradeshows and other key regional events.
• Lead all aspects of event planning, including exhibit development, customer experience, promotional activities, vendor management, budgets, and logistics.
• Collaborate with cross-functional stakeholders to ensure consistent and compelling event execution.
• Establish event objectives, messaging & positioning, portfolio presence, success metrics, and post-event reporting.

Customer Engagement and Campaign Activation

• Develop and execute pre-event outreach programs to drive attendance, meetings, and customer engagement.
• Partner with sales teams to identify target accounts and strategic customer opportunities.
• Coordinate post-event follow-up activities, lead management processes, and nurture programs to maximize conversion and pipeline impact.
• Measure and communicate campaign effectiveness, engagement metrics, and return on investment.

Sales Meeting and Commercial Support

• Lead marketing support for the annual sales meeting and other commercial events.
• Coordinate meeting content, customer-facing materials, event communications, and engagement activities.
• Support sales enablement initiatives through development of commercial tools, presentations, and marketing resources.
• Partner with commercial leadership to ensure alignment between marketing programs and sales priorities.

Qualifications:

• Bachelor's degree in Marketing, Business, Life Sciences, or a related field.
• 7+ years of experience in field marketing, market development, commercial marketing, or related B2B marketing roles.
• Proven experience leading large-scale tradeshows, customer events, and field marketing programs.
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Experience partnering directly with sales organizations and commercial leadership.
• Excellent communication, presentation, and stakeholder management skills.
• Demonstrated ability to measure program effectiveness and drive business results through marketing activities.

Preferred Qualifications:

• Experience within life sciences, diagnostics, healthcare, laboratory, or