Senior Demand Generation Manager

Who We Are

WillowTree, a TELUS Digital Company, partners with the world’s leading brands to help them tackle their thorniest challenges - be it launching new digital products, delivering personalized marketing at scale, or harnessing the power of data and AI to transform their business. These mission-critical initiatives aren’t solved by a single discipline. Great digital is a team game - it requires seamlessly combining strategy, engineering, design, data science, marketing, and more. Other firms have bolted on these capabilities - as digital natives, we’ve built them into our teams from Day 1. The result? Top and bottom lines that grow, alongside our client’s capabilities. Check out how we have impacted our clients' digital portfolios over the years.

Location

Our Demand Generation Manager is an integral part of our team at WillowTree. To help retain our deep culture of collaboration, this role will maintain an in-office presence in a hybrid capacity in our Charlottesville (VA) or Boston (MA) offices. 

 

The Opportunity

As a Demand Generation Manager at WillowTree you will be a strategic thinker and proactive doer who partners strongly with BD, delivery, and demand gen leadership  to support the execution of multi-channel campaigns, eschewing content from concept to reality, organizing webinars, informing advertising, supporting event marketing, and doing all the things it takes to build and sustain a drumbeat of market noise for a specific product/service over an extended period of time. You will be responsible for the ultimate delivery of campaigns from start to finish by ensuring your efforts help to drive revenue by collecting sales & marketing intelligence that informs BD’s go-to-market and making sure that the dots between the sales and marketing team remain seamlessly connected. 

 

Responsibilities

• Develop and execute demand-generation campaigns to develop and nurture relationships with prospects within our target account lists. 
• Partner with the VP of Demand Generation as a strategic contributor and as key driver of progress by managing stakeholders across the business and projects. 
• Help articulate and evangelize WillowTree’s point of view within service lines, verticals, and the intersection between the two by leading the ideation, development, and syndication of thought leadership content.
• Help translate key market trends and WillowTree’s brand positioning to inform the creative development of digital advertising campaigns.
• Develop and activate new Sales & Marketing “plays” that connect the dots between market intelligence derived from marketing campaigns and our Business Development teams.
• Lead sales enablement initiatives that educate the Business Development team on our latest service offerings by partnering with Delivery leaders to understand what’s new.
• Act as the voice of the client for the service lines and personas you represent by becoming an expert in their markets, challenges, and opportunities.
• Closely collaborate with our Business Development VPs to crystallize ideal customer profiles, augment target account lists, and bring market trends to the forefront.
• Develop repeatable go-to-market mechanics that scale with the growth of the business.

Qualifications

• Excellent project management skills, with the ability to manage multiple tasks and priorities.
• Strong interpersonal and communication skills to collaborate effectively with cross-functional teams.
• Ability to write clearly and persuasively for both internal and external audiences.
• Robust analytical and problem-solving abilities, coupled with the talent to make data-driven recommendations.
• Working knowledge of our industry and/or knowledge of one or more of WillowTree's core verticals or service lines. Data & AI being a big plus.
• Intermediate level or higher proficiency in SalesForce, ability to create campaigns, track campaign performance, and run reports to surface insights. 
• Bonus points for candidates with an MBA. 

Why WillowTree?

We offer a place to be yourself.

Our differences, both visible and invisible, benefit our teams, our communities, and the products we craft. That’s why WillowTree strives to build a team with diverse backgrounds, skills, and perspectives. You’ll work hard here; however, we’ll balance that with a culture that supports your growth and cares about your well-being. We’re committed to creating an environment of inclusion — a place where every Tree can thrive.

We want you to reach your fullest potential and part of your profess