Senior Business Manager, Marketing & Analytics | Capital One Business Travel
Capital OneAbout the role
Capital One Business Travel (COBT), the booking travel platform for Small/Medium Enterprises, as part of the Premium Products and Experiences (PPX) team, is one of the fastest-growing parts of the business, having grown ~300% YoY. The platform continues to see exponential growth and has an ambition to maintain 2.5-3.5x growth over the next few years. The Strategy and Growth team is focused on driving multifaceted strategies to drive cardmember engagement and spend growth on the platform through various marketing initiatives to existing and prospective users. We are looking for a Senior Business Manager to join our team to lead and own our overall go-to-market strategy.
The role will be responsible for driving the end-to-end go-to-market (GTM) strategy for COBT, setting the vision and direction across several high-impact growth initiatives. Key priorities include building a long-term marketing roadmap, standing up a robust channel strategy, and establishing always-on customer and competitor insights to continuously refine our market positioning. Additionally, this leader will oversee performance-driven marketing analytics, drive our Field strategy to deepen engagement with managed accounts, and partner closely with Business Cards & Payments (BC&P) to align cross-functional priorities. This role will serve as a people leader for a high-performing team of 3-4 managers and analysts, guiding strategic analysis, cross-functional execution, and career development.
Summary: As a Senior Manager, Business Analysis at Capital One, you will apply your strategic and analytical skills to major company challenges. You will lead and team with world-class professionals to develop and test strategies that ultimately impact the bottom line. And you'll do it all in a collaborative environment that values your insight, encourages you to take on new responsibility, promotes continuous learning, and rewards innovation.
General Responsibilities:
Strategic leadership: Develop business strategies that will drive growth, profitability, and competitive success for Capital One in the face of shifting consumer and regulatory behavior
Business ownership: Have an ownership mindset, and potentially P&L accountability for a business segment. Strategic planning with a 1-6 month horizon
Leadership: May manage and develop a team of analysts. Coaching and mentoring associates throughout the organization with a goal of developing and retaining talent at Capital One
Product: Develop and implement new product and pricing strategies for various lending products; lead product level modeling/analytics
Marketing: Lead direct to consumer marketing efforts for select products, and strategic intent for products distributed through various channels. Build targeted insights to inform the design and development of new customer experiences, as well as breakthrough technology and concepts designed to deliver on new go-to-market strategies
Credit Risk: Drive step-change improvements in credit performance by connecting drivers of future consumer credit trends to historical behavior, creating risk models, and testing hypotheses using rigorous monitoring and analysis
Execution: Coordinate across the line of business to manage and sequence delivery of business intent, build business requirements and execute against the product strategy. Oversee multiple projects and programs concurrently
Partnership: Work closely with colleagues across Capital One including: IT, Sales, Operations, Finance and others to drive improvement in quality, volume, service, and profitability
Strategic & analytic orientation: A proven track record of decision making and problem solving based on analytics. Conceptual thinking skills must be complemented by a strong quantitative orientation, given that a large part of the business is based on rigorous analytic marketing & credit risk management
Strong business judgment, leadership and integrity: He/she should be a tenacious decision maker, able to bring a healthy, aggressive, yet responsible approach to business
Solid people leadership experience: Ability to build and leverage the capabilities of a high-performing team, as well as business partners across the enterprise. He/she should foster innovation, drive critical decisions, hold business partners accountable, and be able to consistently deliver results
Strong executive communication skills: Impeccable written and oral communication credentials, coupled with strategic influencing skills and the ability to drive agreement through intellect, interpersonal and negotiation skills
Clear results orientation: display an intense
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