Salesforce (SFDC) Product Owner

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The Salesforce (SFDC) Product Owner is accountable for defining, governing, and delivering Salesforce capabilities that enable commercial excellence across the diagnostics business. This role owns the CRM product vision, roadmap, backlog, and value realization for Salesforce capabilities supporting sales execution, customer engagement, opportunity management, forecasting, account planning, and commercial performance management.

Position Summary

The Salesforce (SFDC) Product Owner is accountable for defining, governing, and delivering Salesforce capabilities that enable commercial excellence across the diagnostics business. This role owns the CRM product vision, roadmap, backlog, and value realization for Salesforce capabilities supporting sales execution, customer engagement, opportunity management, forecasting, account planning, and commercial performance management.

The ideal candidate combines strong Salesforce product ownership experience with deep commercial process knowledge in diagnostics, laboratory diagnostics, medical devices, healthcare, or life sciences. The role requires the ability to translate business priorities into scalable CRM solutions, align global and regional stakeholders, and ensure Salesforce investments deliver measurable business impact.

This individual acts as the primary business owner for Salesforce enhancements, ensuring that product decisions are aligned with commercial strategy, user needs, process standardization, data quality, and adoption objectives.

Key Responsibilities:

Product Vision, Roadmap & Value Delivery

• Define and maintain the Salesforce product vision, roadmap, and release priorities for commercial capabilities.
• Translate commercial strategy into Salesforce capabilities that improve sales effectiveness, customer engagement, pipeline visibility, and forecasting discipline.
• Prioritize initiatives based on business value, user impact, process standardization, data quality, compliance, and implementation feasibility.
• Define success measures and track value realization for Salesforce enhancements and adoption initiatives.

Backlog Ownership & Agile Delivery

• Own, manage, and prioritize the Salesforce enhancement backlog across business functions and regions.
• Convert business needs into clear epics, user stories, acceptance criteria, and release requirements.
• Lead backlog refinement, sprint planning input, release readiness, user acceptance testing, and go-live preparation from the business side.
• Partner with IT, Salesforce architects, implementation partners, and product specialists to ensure solutions are scalable, usable, and aligned with approved processes.

Commercial Process Governance

• Act as the business owner for Salesforce-enabled commercial processes, including account management, contact management, lead management, opportunity management, funnel governance, forecasting, and customer engagement planning.
• Establish decision principles for CRM design, data model changes, workflow improvements, and reporting requirements.
• Ensure Salesforce supports diagnostics business models, including capital equipment sales, reagent rental agreements, service contracts, consumables, tender-driven business, distributor channels, and multi-year customer partnerships.

Stakeholder Alignment & Governance

• Engage commercial leadership, sales management, marketing, service, finance, IT, and regional stakeholders to align on priorities and product decisions.
• Facilitate governance forums to review roadmap priorities, enhancement requests, change impacts, risks, and adoption performance.
• Represent the business in steering discussions, vendor reviews, design decisions, and release approvals.
• Provide clear communication on product direction, delivery trade-offs, timelines, and expected business outcomes.

Adoption, Data Quality & Performance Management

• Define adoption, usability, and data quality expectations for Salesforce capabilities.
• Identify root causes of adoption gaps and sponsor corrective actions with regions, sales leadership, training teams, and CRM support teams.
• Ensure reporting and dashboards support commercial decision-making and management routines.

Qualifications: