VP, Marketing Operations & Digital Platform

Job Description:

Marketing moves fast — and it needs an operator who can keep pace with it. As VP, Marketing Operations & Digital Platform, you'll lead the infrastructure behind every Marketing initiative: the technology, automation, data, and program management that turn strategy into execution. You'll own our GTM systems, our martech stack, and pluralsight.com itself — partnering closely with the CMO, CEO, CFO, and leaders across Revenue, Product, IT, and Data to make Marketing faster, sharper, and more accountable.

Who You're Committed to Being:

• A systems thinker: You see the connections between strategy, technology, and outcomes — and you build the infrastructure that makes those connections reliable.

• A steady hand in complexity: Competing priorities, executive expectations, ambiguous problems — you bring clarity and calm decision-making when it matters most.

• A trusted operator: CEOs and CFOs bring you hard questions about investment and risk. You give them straight answers backed by data.

• A builder of teams: You grow senior leaders, strengthen organizations, and know when to build capability in-house versus bring in a partner.

What You'll Do:

• Plan: Lead annual and quarterly Marketing planning — priorities, capacity, resourcing, and the operating rhythms that keep everyone aligned and moving.

• Operate: Own lead scoring, attribution, campaign tracking, and the Marketo–Salesforce integration that powers our GTM engine.

• Build: Set the martech roadmap and lead Marketing Automation — Marketo, Iterable, deliverability, and platform health — while evaluating where AI and automation create real leverage.

• Grow: Own pluralsight.com end to end: B2B and B2C journeys, conversion optimization, SEO/AEO/GEO strategy, and platform performance.

• Deliver: Lead Marketing Program Management, rebuild our Asana infrastructure, and hold cross-functional initiatives accountable to outcomes.

• Invest: Own the Digital Platform, Martech, and Marketing Ops budgets — vendor strategy, negotiations, and the ROI story you bring to the CMO and CFO.

Experience You'll Bring:

• 15+ years across Marketing Operations, digital platforms, martech, revenue operations, or program management — with real depth in a B2B SaaS or complex tech environment.

• A track record of building or transforming a Marketing Operations function, not just running one.

• Fluency in funnel architecture, attribution, campaign tracking, CRM integrations, and marketing data governance.

• Experience owning website strategy, digital journeys, analytics, and conversion optimization at scale.

• Comfort presenting investment decisions and risk directly to CEOs, CFOs, and enterprise leadership.

• A history of leading blended teams — employees, agencies, contractors, and technology partners — through real change.

Requirements:

• 15+ years in Marketing Ops, digital platforms, martech, or program management

• Experience leading leaders and multidisciplinary teams

• Ownership of technology and operations budgets, vendor strategy, and contracts

• Experience with privacy, security, and data-governance requirements (GDPR, CCPA, SOC 2)

• Bachelor's degree or equivalent experience

• This is a remote role; however, applicants located within 45 miles of our Westlake/Dallas, TX office should expect to work on-site Tuesday through Thursday, with remote flexibility on Mondays and Fridays. This approach enables more effective collaboration, quicker decision-making, and a stronger culture, while still providing flexibility.

Nice to Have:

• Experience across both B2B enterprise and B2C / self-service models

• Hands-on with Adobe Experience Manager, Marketo, Iterable, Salesforce, Asana

• SEO, AEO, and GEO strategy development

• Ecommerce, checkout, trials, or product-led growth experience

• Led a major GTM systems or digital platform transformation

Why you’ll love working here:

• We work in a blended environment that supports collaboration, flexibility, and connection across teams.

• We are mission-driven, shaping the future of tech upskillling and delivering impact that matters.

• We foster a culture of inclusion and belonging, where everyone can contribute and thrive.

• We are always learning, creating an environment where you can take on new challenges, expand your skills, and grow with purpose.

• Benefits include competitive compensation, bonus eligibility, comprehensive medical