Paid Search Strategist - B2B

Who we are:

Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy and channel expertise. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.

We support 100% remote work for this role!

We’d love to hear from you if:

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

 As the Paid Search Strategist - B2B you will:  

• Campaign Management: Plan, design, and execute Paid Search campaigns, overseeing campaign launches, including keyword and ad text creation/expansion, ensuring proper tracking setup, and providing instructions for all tools and engines. Consistently seek out opportunities for innovation and growth. 

• Performance Tracking & Optimization: Oversee junior team members’ daily utilization of reporting, analytics, and trend tools. Assist with forecasting. Implement and manage negative keyword strategy, website & category exclusions, URL audits, keyword/ad text expansion, conflicting negatives, and various Display, Video, and hybrid campaign types (PMAX / Demand Gen).

• Data Analysis & Reporting: Track and monitor campaign results regularly, including daily/weekly/quarterly/yearly reporting, Quarterly Business Reviews, and End-of-Year analysis

• Collaboration: Effectively communicate insights across disciplines, fostering holistic search performance (ie: across Organic, Paid Social, etc.). Mentor and effectively delegate tasks and responsibilities to junior team members, fostering their growth and development. Actively seek opportunities for mentorship, while “managing up” as necessary

• Client Communication: Independently communicate with clients through email or phone, fostering strong working relationships, and effectively managing their expectations.

Professional Qualifications: 

• 5-7 years of experience in Paid Search demonstrating in-depth expertise in campaign management and optimization with a proven track record in effectively managing substantial monthly campaign budgets ($250K+). Prior B2B experience strongly preferred.

• Experience and proficiency in utilizing competitive reporting tools such as SpyFu, Adthena, and/or Auction Insights, demonstrating an analytical approach to campaign insights and strategy refinement. 

• Possession of Google Ads Search Certification, showcasing proficiency and commitment to industry-standard practices. Additional relevant certifications are considered advantageous (namely Google Display, Video, App, and/or Shopping).

• Practical experience and proficiency in utilizing Paid Search platforms (such as Search Ads 360 or Skai) highlighting a comprehensive understanding of diverse advertising tools and platforms.

• Practical experience and proficiency in leveraging Google Analytics, showcasing a robust understanding of web analytics tools and data-driven decision-making.

• Experience managing and overseeing campaign types beyond Paid Search, including PMAX (additional advantage if experienced with Display, Video, App, Shopping, Demand Gen, etc.)

• Demonstrated success analyzing data and using analytics tools to drive marketing decisions

• Advanced computer skills including Microsoft Excel & PowerPoint

• Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives.

• Excellent communication and interpersonal skills, with the ability to work effectively with external and internal teams.