Sr Product Marketing Manager

About Airship

Airship helps brands master mobile-first customer experiences to build lasting relationships and accelerate business growth.

Since 2009, Airship’s has enabled thousands of the world’s leading brands to be at the forefront of the customer experience revolution with industry-first support for push notifications, in-app messages and mobile wallet boarding passes — all of which are now the norm in elevating experiences everywhere. 

Today, the Airship Experience Platform provides an end-to-end solution for unifying experiences across apps, websites and all channels, including email, SMS, mobile wallet and more. Its no-code Experience Editor and Journeys AI solutions enables marketers and product managers to get work done in minutes instead of months, capturing more value across the entire customer lifecycle without ongoing developer support. 

With the Airship Experience Platform and App Store Optimization technology and expertise, brands now have a complete set of solutions to optimize the entire customer lifecycle – from the point of discovery to loyalty – driving greater value for everyone involved. 

We invite you to be part of our journey in building products and delivering services that touch millions of customers around the world every day.

To learn more about us, visit www.airship.com, read our blog or follow us on LinkedIn and Facebook.

 

About the Role:

As a Senior Product Marketing Manager, you will play a critical role in shaping and executing product and feature launches, working at the intersection of product, marketing, and sales. This role will require a strategic mindset, a deep understanding of Go-to-Market (GTM) strategies, and ownership of key verticals and problem spaces. You'll work cross-functionally to better understand our market, customers, and competitive landscape, while enabling the sales team with compelling stories and assets to drive success.

What You'll Do:

• Product & Feature Launches: Collaborate with product management to develop launch strategies and bring new products and features to market effectively. Provide input into the product roadmap and ensure alignment with market needs.
• GTM Strategy & Execution: Develop and execute GTM strategies, including use cases, value propositions, messaging, and campaign plans for products and features. 
• Market Segmentation & Vertical Ownership: Define market segments, verticals, and target audiences. Own one or more verticals and problem spaces, becoming a subject matter expert to tailor marketing efforts to specific industry needs.
• Sales Enablement: Create customized pitch decks, case studies, product briefs, and other enablement tools to empower the sales team throughout the sales process.
• Competitive Intelligence: Collect, analyze, and share actionable competitive insights at a regular cadence to inform product positioning, messaging, and sales strategies.
• Customer Marketing & Product Adoption: Design and run programs to drive product adoption, customer engagement, and advocacy. Collaborate with Customer Success to gather feedback and showcase customer stories and case studies.

What We're Looking For:

• Beginner’s Mindset: A curious and open-minded approach to solving problems and continuous learning.
• Product Launch Expertise: Deep experience in launching products and features, especially in complex environments.
• Strategic Thinking: Strong ability to craft and execute GTM strategies with experience in market segmentation and industry-specific marketing.
• Adaptability & Clarity: Comfortable with ambiguity and able to distill complex ideas into compelling narratives.
• High-Velocity Work Ethic: Thrives in a fast-paced, high-performance environment with evolving priorities.
• Collaborative approach & Cross-Functional Skills: Adept at working across functions, especially with Product Management, Sales, and Customer Success teams.
• Problem-Solving Attitude: Ability to think creatively about how to address challenges and unlock new opportunities.

Qualifications:

• 6+ years of product marketing or related experience in high-velocity B2B SaaS, Martech, or similar fields.
• Experience working with Fortune 500 or enterpr