Senior Performance Marketing Analyst

<p>Gen is a global company powering Digital Freedom through consumer brands including Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner. Our combined heritage is rooted in providing safety for the first digital generations. We bring leading technology solutions in cybersecurity, privacy and identity protection to more than 500 million users in 150 countries so they can live their digital lives safely, privately, and confidently today and for generations to come. We're always looking for smart, fearless, and dedicated people. Together, we have collective passion and a big vision to power Digital Freedom by protecting consumers and giving them control of their digital lives. </p><p>When you’re a part of Gen, you are provided access to a range of resources and support to ensure you can do your best work and live your best life. This includes flexible working options with generous time off and competitive benefits &amp; compensation packages.</p><p></p><p>Diversity is foundational to how we do business because we know the greatest ideas and results come from our unique perspectives and differences. We strive to create a safe, inclusive environment where you can bring your whole self to work. Team members are valued, respected, and celebrated for who they are in a meaningful and exciting atmosphere. Gen is an equal employment opportunity employer. Employment decisions are based on merit, experience, and business needs. </p><p>If this sounds like you—Gen has a dynamic, supportive culture with core values that celebrate diversity, promote teamwork, and encourage every team member to contribute and grow—join us!</p><p><br/><br/>About the role:<br/><br/>We are seeking a highly motivated and experienced User Acquisition Automation Specialist to join our team. The ideal candidate will be responsible for data analysis, automation, forecasting, budgeting, and campaign optimization for user acquisition campaigns across various advertising platforms. The User Acquisition Automation Specialist will work closely with our marketing and growth teams to develop and implement effective automation strategies that align with our brand and business goals.</p><p></p><h1>What you will do in this role:</h1><p></p><ul><li><p>Work with the marketing and growth teams to identify areas for automation within the user acquisition process.</p></li><li><p>Develop and implement automation strategies for user acquisition campaigns across various advertising platforms, including search, social media, and display.</p></li><li><p>Analyze campaign data to identify areas for optimization and make data-driven decisions to improve campaign performance.</p></li><li><p>Continuously monitor and adjust campaigns to maximize ROI and media spending efficiency.</p></li><li><p>Automated reporting processes to streamline data analysis and communicate insights to relevant stakeholders.</p></li><li><p>Forecast and budget for user acquisition campaigns to ensure proper allocation of resources and maximize results.</p></li><li><p>Identify opportunities for new campaigns and channels to scale user acquisition efforts.</p></li><li><p>Stay up to date with industry trends, innovative technologies, and emerging best practices for user acquisition automation.</p></li></ul><p></p><h1>What you need to be successful in this role:</h1><p></p><ul><li><p>Bachelor's degree in business, marketing, statistics, or related field.</p></li><li><p>3+ years of hands-on experience in user acquisition campaign management, automation, optimization and related data analytics</p></li><li><p>Strong understanding of digital marketing concepts, including paid search, social media, and display advertising (or willingness to learn fast). </p></li><li><p>Expertise in data analysis and ability to draw insights from large data sets.</p></li><li><p>Advanced proficiency in Excel, familiarity with APIs, proficiency in SQL</p></li><li><p>Experience with Python OR R programming language</p></li><li><p>Strong attention to detail and ability to prioritize workload to meet deadlines.</p></li><li><p>Ability to forecast and budget for user acquisition campaigns.</p></li></ul><p></p><p>This is a full-time position with a competitive salary and benefits package. If you have a passion for data analysis, automation, forecasting, and budgeting, and a desire to continuously improve user acquisition strategies, we encourage you to apply.</p><p></p><h1>What We Can Offer:</h1><p></p><ul><li><p>Quarterly bonus scheme</p></li><li><p>Unlimited PTO (paid time off), flexible working hours &amp; home office.</p></li><li><p>The chance to join a major global tech company listed on the S&amp;P 500.</p></li><li><p>Opportunity to learn and work with the best in the Digital Security industry</p></li><li><p>Cafeteria points are provided by Benefit Plus (meal plan, pension insurance, travel, free time activities, multisport card, and much more).</p></li><li><p>Tuition reimbursement for job-related courses</p>